088 - How to write Helpful Content - with Katrina McKinnon
In episode 88 of the SEOLeverage Podcast, Gert Mellak and Katrina McKinnon discuss how to create helpful content. They emphasize the importance of storytelling, visual elements, and clear, user-focuse...
9 Sep 202242min
087 - Grow Your Online Course With the Right Keywords
In episode 87 of the SEOLeverage Podcast, Gert Mellak discusses using the right keywords to grow your online course. He explains how to conduct effective keyword research, including choosing the right...
2 Sep 20228min
086 - Digging Deeper on Your Numbers
In episode 86 of the SEOLeverage Podcast, Gert Mellak delves into the importance of analyzing website metrics beyond just traffic numbers. He explains the value of understanding user behavior, such as...
26 Aug 20229min
085 - Branding and Emotional Intelligence with Christina Aldan
In episode 85 of the SEOLeverage Podcast, Gert Mellak and Christina Aldan discuss the importance of branding and emotional intelligence. They explore how consistent messaging aligned with core values ...
22 Jul 202243min
084 - Soft Conversions
In episode 84 of the SEOLeverage Podcast, Gert Mellak explains the concept of "soft conversions," which occur when users engage with content without making an immediate purchase. The episode discusses...
15 Jul 20226min
083 - Data Driven SEO
In episode 83 of the SEOLeverage Podcast, Gert Mellak discusses "data-driven SEO," emphasizing the importance of using measurable data rather than assumptions to guide SEO strategies. He explains how...
1 Jul 20227min
082 - Branding in Google
In episode 82 of the SEOLeverage Podcast, Gert Mellak discusses the importance of branding on Google. He highlights the role of reputation management, ensuring that your brand appears positively in se...
24 Jun 20227min
081 - Inside the Head of a Search User
In episode 81 of the SEOLeverage Podcast, Gert Mellak explores the thought process of search users. He emphasizes the importance of aligning website content with search intent to enhance user satisfac...
17 Jun 20225min
