103 - Stop Wasting Money on Paid Ads

103 - Stop Wasting Money on Paid Ads

In episode 103 of the SEOLeverage Podcast, Gert Mellak discusses why businesses may be wasting money on paid ads and how to improve brand presence online. He introduces "active search branding" as a strategy to manage how your brand appears in search results, highlighting the importance of online reputation and strategic content placement.

When people do their search for a particular brand name on Google and depending on what they find in the search results, many potential customers may decide to avoid making a purchase. And these brands are spending significant amounts of money on paid advertisements.

In this episode Gert discusses a better alternative in putting your brand out there and rank better than when you are spending lots of money on paid ads. Leverage your investment to raise more brand awareness.

Listen to this episode and let SEOLeverage's team of experts support you in taking control of how your brand can land on Google's first page in search results.

Podcast Highlights:

00:00 Prologue

00:39 Podcast Intro

00:49 Introduction of the episode topic

01:33 Why are brands wasting 10s of 1000 dollars on paid ads but are not ranking?

03:08 What is active search branding?

04:51 Closing

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

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Episoder(100)

096 - AI Content Detection with Jonathan Gillham

096 - AI Content Detection with Jonathan Gillham

In episode 96 of the SEOLeverage Podcast, Gert Mellak and Jonathan Gillham discuss AI content detection. They explore how to identify AI-generated content, the potential uses and limitations of AI in ...

17 Feb 202328min

095 - How to Run an Audio Summit with Anke Herrmann

095 - How to Run an Audio Summit with Anke Herrmann

In episode 95 of the SEOLeverage Podcast, Gert Mellak and Anke Hermann discuss the concept and execution of audio summits. They explore how this format differs from traditional video summits, offering...

10 Feb 202335min

094 - What is Content Design?

094 - What is Content Design?

In episode 94 of the SEOLeverage Podcast, Gert Mellak discusses the concept of content design, focusing on how to make content easily discoverable and engaging for users. The episode emphasizes aligni...

3 Feb 20236min

093 - Case Study: 80% Traffic Drop - Conversions Rising

093 - Case Study: 80% Traffic Drop - Conversions Rising

In episode 93 of the SEOLeverage Podcast, Gert Mellak discusses a case study where a website's traffic dropped by 80%, yet conversions increased. The episode explores how focusing on relevant content ...

27 Jan 20236min

092 - Chat GPT and SEO

092 - Chat GPT and SEO

In episode 92 of the SEOLeverage Podcast, Gert Mellak explores the use of ChatGPT in SEO. He discusses the benefits and limitations of AI-generated content, including potential issues with accuracy an...

20 Jan 20236min

091 - Ignite your SEO (and pick a date)

091 - Ignite your SEO (and pick a date)

In episode 91 of the SEOLeverage Podcast, Gert Mellak emphasizes the importance of setting a specific date to start taking SEO seriously. He discusses strategies for consistently implementing SEO camp...

19 Jan 20236min

090 - The Knowledge Panel and Brand SERPs in Google with Jason Barnard

090 - The Knowledge Panel and Brand SERPs in Google with Jason Barnard

In episode 90 of the SEOLeverage Podcast, Gert Mellak talks with Jason Barnard about Google's Knowledge Panel and Brand SERPs. They discuss the importance of accurately representing your brand online,...

7 Okt 202244min

089 - How to Grow a SAAS With SEO with Kevin Sahin

089 - How to Grow a SAAS With SEO with Kevin Sahin

In episode 89 of the SEOLeverage Podcast, Gert Mellak and Kevin Sahin discuss strategies for growing a SaaS business using SEO. They explore the importance of content marketing, building backlinks, an...

16 Sep 202238min

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