119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth

In episode 119 of the SEOLeverage podcast, Gert Mellak and Anfernee Chansamooth discuss the benefits of hiring a fractional Chief Marketing Officer (CMO). They cover why businesses, especially small to medium-sized ones, might opt for a fractional CMO over a full-time hire, the strategic advantages this role offers, and how to assess the right fit for your company. They also explore the cost-effectiveness and ROI potential of such an arrangement.

After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution.

In this episode, Gert and Anfernee discussed fractional CMO services for founders and CEOs who want to manage their marketing but don't have the time or expertise. There are benefits of hiring or outsourcing a CMO, without a full-time commitment.

If you want to learn about CMO roles, listen to this episode to the very end.

Podcast Highlights:

00:00 Prologue

00:46 Podcast INTRO

00:56 Welcome back to Anfernee Chansamooth and introduction to the episode topic

02:57 Who needs a full time SEO and how can businesses have enough with a Fractional CMO? (...To whom is Fractional CMO best suited for?)

05:00 Transistioning to the role of a CMO and why is it important to develop the capability to think at a higher level and make strategic decisions?

07:36 Distinctions of CMO roles and responsibilities

13:47 The difference between project managers and CMOs and the importance of equipping clients for long-term success.

17:56 What are the benefits of hiring a fractional CMO for small businesses?

22:22 How much investment is it to hire a fractional CMO?

24:27 What does the role of a fractional CMO mean for Anfernee?

30:58 Anfernee's insights on what kind of questions to ask a business owner before he comes in as the fractional CMO?

35:21 Where to connect with Anfernee Chansamooth?

36:32 End

Resources:

How to learn about fractional CMO, go to -

https://theauthenticmarketer.com/services/

Past episode with Stevie Brown

https://open.spotify.com/episode/3mPCo77DkgReqBPWXj0tyX

Connect with Anfernee Chansamooth:

Website - https://theauthenticmarketer.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com