11. What B2B Marketers Can Learn From "Chaos Packaging"
Backchannel16 Mai 2024

11. What B2B Marketers Can Learn From "Chaos Packaging"

The consumer package goods industry is constantly pushing the boundaries in an effort to stand out on the shelves. The latest trend is being dubbed "chaos packaging," but what does it have to do with B2B? Mike and Anthony lay it out in this episode of Backchannel.

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Episoder(16)

17. Is There About to be a Mass Exodus of CMOs?

17. Is There About to be a Mass Exodus of CMOs?

Lots of marketers aspire to be CMO one day. But once they get there, many time they quickly realize it's not what they thought it was going to be. In this episode Mike and Anthony talk about the role ...

11 Jun 202426min

16. Is Gated Content REALLY The Enemy!?

16. Is Gated Content REALLY The Enemy!?

Watch the full video on AudiencePlus: https://audienceplus.com/discover/is-gated-content-really-the-enemy

10 Jun 202416min

15. AIs Role in the SaaS Buying Process

15. AIs Role in the SaaS Buying Process

Watch the video on AudiencePlus: https://audienceplus.com/discover/ais-role-in-the-saas-buying-process

6 Jun 202434min

14. A CMO's Thoughts on Board Meeting Prep

14. A CMO's Thoughts on Board Meeting Prep

Watch the full video on AudiencePlus: https://audienceplus.com/discover/backchannel

31 Mai 202413min

13. Will LinkedIn be the Next Big Gaming Platform

13. Will LinkedIn be the Next Big Gaming Platform

Have you noticed that you now have games popping up in your LinkedIn feed? Mike and Anthony have a little fun weighing in and how LinkedIn should be using the data from gaming activity to enhance the ...

16 Mai 20249min

12. Apple Gets Backlash on New Creative

12. Apple Gets Backlash on New Creative

Apple just released a new ad spot for the newest iPad showing various items from music, art, and pop culture getting smashed. The response was not what they hoped for causing so much backlash that App...

16 Mai 202412min

9. Intercom is Reinventing Themselves (will it work?)

9. Intercom is Reinventing Themselves (will it work?)

Intercom launched a big reinvention of themselves; new website, new messaging, new disruption... There's been a lot of chatter over the good, the bad, and the ugly. We had to weigh in and in this epis...

30 Apr 202413min

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