This blockchain is crushing it behind the scenes - Episode 327 - by cryptohunt.it

This blockchain is crushing it behind the scenes

Welcome to the Cryptohunt Jam, where we spend one minute a day explaining the intersection of exciting new technologies and your world. As always: In plain English.

Have you been thinking lately: "All dreams of crypto ever becoming something other than just a playground for nerds are crushed"?

Well, the team at Polygon, a blockchain you may have never heard about, seems to prove you wrong. Over and over again. In short, they are crushing it.

Let's dig in!

So, Polygon: It’s a blockchain. There is a little more going on here behind the technical scenes of course, but it doesn't really matter for you and us. And it shouldn’t - and that’s exactly the point they are making recently.

Why? Because their team has been crushing it to get real brands signed up to build crypto experiences for the masses. While you barely hear anything about Bitcoin or Ethereum anymore, it's been raining announcements from Polygon.

Starbucks uses Polygon for their new rewards program. Nike is building an NFT marketplace with them. Warner Music is creating a Polygon-powered music store. Mastercard is building a crypto debit card using their tech. Even Trump's new NFT collection uses it.

Apparently Polygon made it a priority to attract a specific kind of project, because the theme is always the same: Major brand builds a new mainstream product, but happens to use blockchain technologies powered by Polygon. Users don’t need to know it’s on the blockchain, and can just use it.

We think this strategy is clever, and working well. We won't get to mass crypto adoption by building finance apps only 0.1% of the world want to use. But collectible sneakers and exclusive concert access? Yeah, bring it on.

So that's an update on Polygon. And because we are as intrigued as you are, we'll take a very brief look at that Trump NFT collection we just touched upon… In the next episode. Hear you in the new year!

This podcast is produced by Cryptohunt.it, the easiest place to learn all about Web3. Copywriting is done by Arndt Voges, Social Media is done by Brett Holleman, design is done by Carmen Rincon, and my name is Christian Byza, Co-Founder of Cryptohunt and I am your host of this daily show.

Disclaimer: This podcast references our opinion and is for information purposes only. It is not intended to be investment advice. Do your own research and seek a duly licensed professional for investment advice.