694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google's integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today's search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web!

[00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward

[00:07:21] Changes On The SERP

[00:11:52] EDGE of the Web Title Sponsor: Site Strategics

[00:12:37] A New SERP Challenge With SGE

[00:27:38] Optimizing Content With SGE

[00:30:24] Can You Track AI Overview Metrics?

[00:32:34] EDGE of The Web Sponsor: Wix

[00:35:12] Can We Put Trust In AI?

[00:40:49] Mark's LinkedIn Insights

[00:44:01] Screaming Frog Version 20

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/jlwchambers

LinkedIn: https://uk.linkedin.com/in/jlwchambers

Twitter: https://x.com/thetafferboy

LinkedIn: https://uk.linkedin.com/in/markseo

Resources

Candour

Search with Candour Podcast

Candour Youtube Channel

Episoder(842)

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Client Focus with HTS Therapy – Show 33

Client Focus with HTS Therapy – Show 33

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the our Consumer Intent Marketing. To listen to our latest show, visit our Podcasts page! In Episode 33 we focus on one of […] The post Client Focus with HTS Therapy – Show 33 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

19 Jan 201345min

Are You Keyword Dependent? – Show 32

Are You Keyword Dependent? – Show 32

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about our 2013 Internet Marketing Predictions. To listen to our latest show, visit our Podcasts page! In Episode 32 we focus on Consumer Intent […] The post Are You Keyword Dependent? – Show 32 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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SEO Predictions for 2013 – Show 31

SEO Predictions for 2013 – Show 31

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the In-House Blogging. To listen to our latest show, visit our Podcasts page! In Episode 31 we focus on SEO & Tech Predictions […] The post SEO Predictions for 2013 – Show 31 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

5 Jan 201345min

SEO Resolutions for 2013 – Show 30

SEO Resolutions for 2013 – Show 30

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the In-House Bloggging. To listen to our latest show, visit our Podcasts page! In Episode 30 we focus on SEO Resolutions for 2013, […] The post SEO Resolutions for 2013 – Show 30 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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How to Leverage Your Team For In-House Blogging – Show 29

How to Leverage Your Team For In-House Blogging – Show 29

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the Innovations Program and the Twitter Experiment with Don Wettrick. To listen to our latest show, visit our Podcasts page! In Episode 29 we focus on In-House Blogging […] The post How to Leverage Your Team For In-House Blogging – Show 29 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

22 Des 201245min

Innovations & the Twitter Experiment with Don Wettrick – Show 28

Innovations & the Twitter Experiment with Don Wettrick – Show 28

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the PRWeb Scam as well as catching up with the latest information from Marketing Tech Blog. To listen to our latest show, visit our Podcasts page! In Episode […] The post Innovations & the Twitter Experiment with Don Wettrick – Show 28 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

15 Des 201245min

PRWeb Google Scam and SEO Myths – Show 27

PRWeb Google Scam and SEO Myths – Show 27

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about Holiday Ecommerce Promos as well as catching up with the latest information from Marketing Tech Blog. To listen to our latest show, visit […] The post PRWeb Google Scam and SEO Myths – Show 27 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

8 Des 201245min

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