694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google's integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today's search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web!

[00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward

[00:07:21] Changes On The SERP

[00:11:52] EDGE of the Web Title Sponsor: Site Strategics

[00:12:37] A New SERP Challenge With SGE

[00:27:38] Optimizing Content With SGE

[00:30:24] Can You Track AI Overview Metrics?

[00:32:34] EDGE of The Web Sponsor: Wix

[00:35:12] Can We Put Trust In AI?

[00:40:49] Mark's LinkedIn Insights

[00:44:01] Screaming Frog Version 20

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/jlwchambers

LinkedIn: https://uk.linkedin.com/in/jlwchambers

Twitter: https://x.com/thetafferboy

LinkedIn: https://uk.linkedin.com/in/markseo

Resources

Candour

Search with Candour Podcast

Candour Youtube Channel

Episoder(844)

659 | News from the EDGE | Week of 2.5.2024

659 | News from the EDGE | Week of 2.5.2024

Hot off the dumping of Bard, Erin, Mordy, and Jacob jump into all the changes happening within Google this week. That's right… Bard is no more, as Google announces relaunch of chat based AI tool adopt...

6 Feb 202437min

658 | Content at Scale Using Artificial Intelligence w/ Julia McCoy

658 | Content at Scale Using Artificial Intelligence w/ Julia McCoy

Welcome founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy, who is back for her second segment this week to understand the evolving landscape of AI content. Julia e...

1 Feb 202446min

657 | News from the EDGE | Week of 1.29.2024

657 | News from the EDGE | Week of 1.29.2024

SGE in Timeout When will SGE actually come to life on the SERP? It seems the answer is not any time soon, as Google is letting Microsoft and others take the lead in creating a generative experience wh...

31 Jan 202443min

656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy

656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy

Joining the EDGE this week is the founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy. Julia has been building her $5 million brand since the age of 19 while being n...

25 Jan 202443min

655 | News from the EDGE | Week of 1.22.2024

655 | News from the EDGE | Week of 1.22.2024

Welcome back to News from the EDGE! Study shows that many top SEOs are concerned about the current state of Google in response to the poor quality, spam-dense SERP as of late. In no effort to solve t...

23 Jan 202443min

654 | Breaking Through the SEO Ceiling w/ Todd Friesen

654 | Breaking Through the SEO Ceiling w/ Todd Friesen

Overcoming the SGE Title Wave Welcome back, Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen, for his second segment of this inte...

18 Jan 202450min

653 | News from the EDGE | Week of 1.15.2024

653 | News from the EDGE | Week of 1.15.2024

A new transition king has been crowned this week as Erin takes the throne. Shh… don't tell Mordy! After a quick week off the team is back in action with some compelling news this week. Don't be foole...

16 Jan 202440min

652 | Building SEO For Long-Term Growth w/ Todd Friesen

652 | Building SEO For Long-Term Growth w/ Todd Friesen

Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen joins the EDGE this week to discuss his approach to building an SEO foundation. ...

12 Jan 202441min

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