694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google's integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today's search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web!

[00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward

[00:07:21] Changes On The SERP

[00:11:52] EDGE of the Web Title Sponsor: Site Strategics

[00:12:37] A New SERP Challenge With SGE

[00:27:38] Optimizing Content With SGE

[00:30:24] Can You Track AI Overview Metrics?

[00:32:34] EDGE of The Web Sponsor: Wix

[00:35:12] Can We Put Trust In AI?

[00:40:49] Mark's LinkedIn Insights

[00:44:01] Screaming Frog Version 20

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/jlwchambers

LinkedIn: https://uk.linkedin.com/in/jlwchambers

Twitter: https://x.com/thetafferboy

LinkedIn: https://uk.linkedin.com/in/markseo

Resources

Candour

Search with Candour Podcast

Candour Youtube Channel

Episoder(844)

755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search ...

17 Apr 202546min

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google...

11 Apr 202555min

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

This is going to be big. SEO Week 2025 is happening at the end of this month!. Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discus...

3 Apr 20251h 3min

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google's strategic maneuvers in Europe are reshaping th...

2 Apr 202548min

751 | SEO News from the EDGE | Week of 3.24.2025

751 | SEO News from the EDGE | Week of 3.24.2025

Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations. Goo...

27 Mar 202552min

750 | Unleashing the Power of Personal Experience in SEO

750 | Unleashing the Power of Personal Experience in SEO

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity...

22 Mar 202542min

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape. Explore the profound shifts that are shaking ...

8 Mar 202536min

748 | Paid Ad News from the EDGE | Week of 3.3.2025

748 | Paid Ad News from the EDGE | Week of 3.3.2025

Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it's always a good time when he is around! What do you think about Google's ambitious prediction that AI will craft mesmerizi...

5 Mar 202546min

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