694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google's integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today's search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web!

[00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward

[00:07:21] Changes On The SERP

[00:11:52] EDGE of the Web Title Sponsor: Site Strategics

[00:12:37] A New SERP Challenge With SGE

[00:27:38] Optimizing Content With SGE

[00:30:24] Can You Track AI Overview Metrics?

[00:32:34] EDGE of The Web Sponsor: Wix

[00:35:12] Can We Put Trust In AI?

[00:40:49] Mark's LinkedIn Insights

[00:44:01] Screaming Frog Version 20

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/jlwchambers

LinkedIn: https://uk.linkedin.com/in/jlwchambers

Twitter: https://x.com/thetafferboy

LinkedIn: https://uk.linkedin.com/in/markseo

Resources

Candour

Search with Candour Podcast

Candour Youtube Channel

Episoder(844)

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323 | SEO: From Keywords to Concepts - Interview with Bill Slawski

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News from Episode 322 with Arlie Hartman

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322 | Securing Your Customers and Yourself - Interview with Arlie Hartman

322 | Securing Your Customers and Yourself - Interview with Arlie Hartman

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News from Episode 321 with Kirk Williams

News from Episode 321 with Kirk Williams

Don't miss our special guest this week on the award-winning EDGE of the Web podcast: Kirk Williams of ZATO Marketing. He's a leading PPC expert and will also provide commentary and analysis on all the...

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321 | Smart Shopping with Google Ads - Interview with Kirk Williams

321 | Smart Shopping with Google Ads - Interview with Kirk Williams

Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he's among the Top 25 Most Influential PPCers in the world (and has been for 3 yea...

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News from Episode 320 with Shay Rowbottom

News from Episode 320 with Shay Rowbottom

The Digital Marketing news roundup on the Site Strategics EDGE of the Web podcast makes sense of the latest headlines. This week's episode features special guest Shay Rowbottom of Rowbottom Marketing,...

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320 | Extreme Growth from LinkedIn - Interview with Shay Rowbottom

320 | Extreme Growth from LinkedIn - Interview with Shay Rowbottom

More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren't sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing lever...

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News from Episode 319 with Tim Schmoyer

News from Episode 319 with Tim Schmoyer

Ready for another Digital Marketing news roundup segment on the award-winning EDGE of the Web podcast? This week features commentary and analysis with Tim Schmoyer, Founder and CEO of Video Creators

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