694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google's integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today's search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web!

[00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward

[00:07:21] Changes On The SERP

[00:11:52] EDGE of the Web Title Sponsor: Site Strategics

[00:12:37] A New SERP Challenge With SGE

[00:27:38] Optimizing Content With SGE

[00:30:24] Can You Track AI Overview Metrics?

[00:32:34] EDGE of The Web Sponsor: Wix

[00:35:12] Can We Put Trust In AI?

[00:40:49] Mark's LinkedIn Insights

[00:44:01] Screaming Frog Version 20

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/jlwchambers

LinkedIn: https://uk.linkedin.com/in/jlwchambers

Twitter: https://x.com/thetafferboy

LinkedIn: https://uk.linkedin.com/in/markseo

Resources

Candour

Search with Candour Podcast

Candour Youtube Channel

Episoder(842)

EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore

EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore

Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search marketing for retail eCommerce websites. Luca's team at Genie Goals has some great tips for […] The post EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

6 Okt 20161h 28min

EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett

EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett

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EP 192: Reviewing the Latest Google Updates w/Jenny Halasz

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Jenny Halasz, president of JLH Marketing, joins us on the show this week. According to the bio page on her company website, Jenny is a respectable business owner by day and an SEO geek by night. She has over a decade of experience in search engine optimization and has spoken […] The post EP 192: Reviewing the Latest Google Updates w/Jenny Halasz appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

16 Sep 20161h 16min

EP 191: Connecting SEO & Content Marketing w/Erin Robbins

EP 191: Connecting SEO & Content Marketing w/Erin Robbins

The Industry's Favorite SEO Podcast #EDGETALK : Erin Robbins – President of GinzaMetrics Our first in-studio guest! Erin Robbins, President of GinzaMetrics, was in Indianapolis for the day so rather than joining us via Skype, she decided to just show up in person! Erin has been working in the analytics […] The post EP 191: Connecting SEO & Content Marketing w/Erin Robbins appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank

EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank

The Industry's Favorite SEO Podcast #EDGETALK : Michael King – Founder/Managing Director of iPullRank Michael King, Founder and Managing Director of iPullRank, joins us on the podcast this week to discuss a new report released by his company called the Vector Report. This report looked at the INC500 and then […] The post EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

23 Aug 20161h 27min

EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid

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The Industry's Favorite SEO Podcast #EDGETALK : Kris Reid – Chief Boss Man of Ardor SEO What is it like to run an SEO agency from around the world? We're talking to Kris Reid, owner of the Philippine-based Ardor SEO today on the podcast. We're also going to spend some […] The post EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

16 Aug 20161h 17min

EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt

EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt

The Industry's Favorite SEO Podcast #EDGETALK : Corey Northcutt – CEO of Northcutt We're talking to some Chicago brethren in the search engine optimization land today. We are talking to Corey Northcutt, CEO of Northcutt, a digital marketing agency located in Chicago. Corey has created a great resource, a list […] The post EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

9 Aug 20161h 24min

Andrew Shotland – 2016 Local SEO Ranking Factors – Show 187

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The Industry's Favorite SEO Podcast #EDGETALK : Andrew Shotland – CEO & Founder of Local SEO Guide There is a lot of movement on the Local SEO front, and we've been striking gold on our interviews with top thought-leaders in the digital marketing industry. This week we're taking Local SEO/Location […] The post Andrew Shotland – 2016 Local SEO Ranking Factors – Show 187 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

2 Aug 20161h 28min

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