694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google's integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today's search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web!

[00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward

[00:07:21] Changes On The SERP

[00:11:52] EDGE of the Web Title Sponsor: Site Strategics

[00:12:37] A New SERP Challenge With SGE

[00:27:38] Optimizing Content With SGE

[00:30:24] Can You Track AI Overview Metrics?

[00:32:34] EDGE of The Web Sponsor: Wix

[00:35:12] Can We Put Trust In AI?

[00:40:49] Mark's LinkedIn Insights

[00:44:01] Screaming Frog Version 20

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/jlwchambers

LinkedIn: https://uk.linkedin.com/in/jlwchambers

Twitter: https://x.com/thetafferboy

LinkedIn: https://uk.linkedin.com/in/markseo

Resources

Candour

Search with Candour Podcast

Candour Youtube Channel

Episoder(842)

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1 Jun 201654min

Dr. Pete Meyers – Google Update, Rank Brain & More – Show 177

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24 Mai 20161h 34min

State of Link Building in 2016 – With Nicholas Chimonas – Show 176

State of Link Building in 2016 – With Nicholas Chimonas – Show 176

The Industry's Favorite SEO Podcast #EDGETALK : Supercharge Your SEM Campaigns One of the strongest factors for organic search engine optimization that has been consistent over the last 10 years has been links. That's right, you just can't avoid it, the search engines value who refers to you, and the […] The post State of Link Building in 2016 – With Nicholas Chimonas – Show 176 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

20 Mai 20161h 13min

John Lee Talks PPC and Dynamic Ads – Show 175

John Lee Talks PPC and Dynamic Ads – Show 175

The Industry's Favorite SEO Podcast #EDGETALK : Supercharge Your SEM Campaigns When the host is out of town, you'll never know what will happen. Well, Erin was out sick and so Tom and Nate co-hosted the show this week and we were so lucky to be joined by John Lee […] The post John Lee Talks PPC and Dynamic Ads – Show 175 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

18 Mai 201655min

Neil Patel on Blogging, $100,000 Challenge, and More – Show 174

Neil Patel on Blogging, $100,000 Challenge, and More – Show 174

The Industry's Favorite SEO Podcast #EDGETALK : Bonus Episode – Interview with Neil Patel We are opening up a new interview track of shows, to give more in-depth interviews and time to really dig in with some of the thought leaders that come across the Edge. We are very excited […] The post Neil Patel on Blogging, $100,000 Challenge, and More – Show 174 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

10 Mai 201629min

What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173

What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173

The Industry's Favorite SEO Podcast #EDGETALK : Dark Search, Dark Social, and Dark Mobile Traffic You know, with digital marketing tactics growing to such a level of performance that and entire SaaS industry has developed around it, and with tracking such a strong component to capturing the picture of ROI, […] The post What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

3 Mai 20161h 7min

Introduction To Google Analytics – Show 172

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The Industry's Favorite SEO Podcast #EDGETALK : Google Analytics 101 Ever get into a situation where you wanted to relearn something the right way? Or recognizing that you have missed an important tip or piece of a puzzle that has been bugging you for a while? Or simply, have you […] The post Introduction To Google Analytics – Show 172 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

3 Mai 20161h 16min

Interview with Maddie Cary of Point It – Show 171

Interview with Maddie Cary of Point It – Show 171

The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Maddie Cary, Director of Paid Search at Point It We are joined this week by Maddie Cary, Director of Paid Search at Point it Digital Marketing. Maddie has a deep love for PPC and her company, a digital marketing firm in Seattle, […] The post Interview with Maddie Cary of Point It – Show 171 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

19 Apr 20161h 13min

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