694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google's integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today's search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web!

[00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward

[00:07:21] Changes On The SERP

[00:11:52] EDGE of the Web Title Sponsor: Site Strategics

[00:12:37] A New SERP Challenge With SGE

[00:27:38] Optimizing Content With SGE

[00:30:24] Can You Track AI Overview Metrics?

[00:32:34] EDGE of The Web Sponsor: Wix

[00:35:12] Can We Put Trust In AI?

[00:40:49] Mark's LinkedIn Insights

[00:44:01] Screaming Frog Version 20

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/jlwchambers

LinkedIn: https://uk.linkedin.com/in/jlwchambers

Twitter: https://x.com/thetafferboy

LinkedIn: https://uk.linkedin.com/in/markseo

Resources

Candour

Search with Candour Podcast

Candour Youtube Channel

Episoder(842)

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26 Jan 201645min

Why The Best Website Design is Invisible – Show 161

Why The Best Website Design is Invisible – Show 161

The Industry's Favorite SEO Podcast #EDGETALK : Show 161 – 12 Sign of a Website Catastrophe The Edge is back for a new year! We're so happy to be back! We are continuing this month on the focus of website design and best practices in design strategy. Last week we […] The post Why The Best Website Design is Invisible – Show 161 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

19 Jan 201645min

How To Improve User Experience – Show 160

How To Improve User Experience – Show 160

The Industry's Favorite SEO Podcast #EDGETALK : Improving User Experience On Your Website The Edge is back for a new year! We're so happy to be back! We took a break to gear into the new year, to focus on what topics we will cover in 2016, to help you, […] The post How To Improve User Experience – Show 160 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

12 Jan 201645min

Digital Marketing Trends for 2016 – Show 159

Digital Marketing Trends for 2016 – Show 159

The Industry's Favorite SEO Podcast #EDGETALK : Digital Marketing Trends for 2016 Welcome back to Edge for the final show of 2015! We certainly have had a busy year, and we wanted to take time in this how to peer over the hedge into 2016, and talk about what thought […] The post Digital Marketing Trends for 2016 – Show 159 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

5 Jan 201645min

Interview with Pack The Pantries – Show 158

Interview with Pack The Pantries – Show 158

SEO Radio Podcast #EDGETALK : Pack The Pantries We, at Site Strategics, have had a great opportunity to work with the Indianapolis mayor's Front Porch Alliance and business partners here in the Indianapolis area to promote Mayor Greg Ballard's Pack the Pantries initiative this year. This is the 8th year […] The post Interview with Pack The Pantries – Show 158 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

22 Des 201545min

IAPSS – Discussing Education with Indiana Superintendents – Show 157

IAPSS – Discussing Education with Indiana Superintendents – Show 157

The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management There's an event happening this month that is a great forum for discussions about the public education topics in the state of Indiana and who is contributing to the successes the state has had. They are also, more importantly, talking about […] The post IAPSS – Discussing Education with Indiana Superintendents – Show 157 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

8 Des 201545min

Google Reveals Search Quality Guidelines – Show 156

Google Reveals Search Quality Guidelines – Show 156

The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management Last week, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google's evaluators use to "assess the quality of Google's search results." Why did Google release their […] The post Google Reveals Search Quality Guidelines – Show 156 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

1 Des 201545min

Reverse SEO and Reputation Management – Show 155

Reverse SEO and Reputation Management – Show 155

The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management You won't really know when one of your employees or high-level staff will do something stupid. You won't really know if or when your product will fail. You won't really know if an unreasonable, irate customer will walk in your door. […] The post Reverse SEO and Reputation Management – Show 155 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

17 Nov 201545min

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