694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google's integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today's search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web!

[00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward

[00:07:21] Changes On The SERP

[00:11:52] EDGE of the Web Title Sponsor: Site Strategics

[00:12:37] A New SERP Challenge With SGE

[00:27:38] Optimizing Content With SGE

[00:30:24] Can You Track AI Overview Metrics?

[00:32:34] EDGE of The Web Sponsor: Wix

[00:35:12] Can We Put Trust In AI?

[00:40:49] Mark's LinkedIn Insights

[00:44:01] Screaming Frog Version 20

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/jlwchambers

LinkedIn: https://uk.linkedin.com/in/jlwchambers

Twitter: https://x.com/thetafferboy

LinkedIn: https://uk.linkedin.com/in/markseo

Resources

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Search with Candour Podcast

Candour Youtube Channel

Episoder(842)

Identifying Outdated SEO Techniques – Show 106

Identifying Outdated SEO Techniques – Show 106

The Industry's Favorite SEO Podcast #EDGETALK : Old SEO Techniques That Don't Work! Have you ever wanted to know what are the outdated techniques in the area of Search Engine Optimization. Wouldn't it be nice to armed with that information, the next time you talk to your web guy (or […] The post Identifying Outdated SEO Techniques – Show 106 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

30 Sep 201445min

Ditching the Keyword Ranking Reports – Show 105

Ditching the Keyword Ranking Reports – Show 105

The Industry's Favorite SEO Podcast #EDGETALK : Goodbye Keyword Ranking Reports! (Thanks Google Pigeon!) If you have been watching your site's performance on search engines over the last few years, you most likely have been paying attention to one thing in particular – the rank of your site on terms […] The post Ditching the Keyword Ranking Reports – Show 105 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

23 Sep 201445min

Email Newsletters Best Practices – Show 104

Email Newsletters Best Practices – Show 104

SEO Radio Podcast #EDGETALK : Email Newsletters Are you messing up your email newsletter? There – I'll just say it! Newsletters are a powerful tool to promote your business and attract and retain new clients. We have some tips to help you avoid the most common blunders. ALSO: Another great […] The post Email Newsletters Best Practices – Show 104 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

16 Sep 201445min

Kottages 4 Kids & Bloomerang – Show 103

Kottages 4 Kids & Bloomerang – Show 103

The Industry's Favorite SEO Podcast #EDGETALK : Kottages 4 Kids, Bloomerang and Non-Profits If you didn't hear our show last week, we talked about social media and how it helped the ALS Ice Bucket Challenge – and what a great fundraiser it was. We're continuing our discussion regarding fundraising social […] The post Kottages 4 Kids & Bloomerang – Show 103 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

9 Sep 201445min

Lessons from the Ice Bucket Challenge – Show 102

Lessons from the Ice Bucket Challenge – Show 102

The Industry's Favorite SEO Podcast #EDGETALK : Ice Bucket Challenge Alright, we've got to talk about this – The ALS Ice Bucket Challenge! This has been a HUGE social media viral moment. Are there actual lessons that we can learn here for our own social media campaigns?? ALSO: Why your […] The post Lessons from the Ice Bucket Challenge – Show 102 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

4 Sep 201445min

How To Create Shareable Content – Show 101

How To Create Shareable Content – Show 101

The Industry's Favorite SEO Podcast #EDGETALK : Shareable Content Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable? In short, we began wondering what makes on headline more likely to be shared than another? […] The post How To Create Shareable Content – Show 101 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

26 Aug 201445min

Pigeon Droppings and Site Strategics' 10-Year Anniversary – Show 100

Pigeon Droppings and Site Strategics' 10-Year Anniversary – Show 100

The Industry's Favorite SEO Podcast #EDGETALK : Google Pigeon Update In the past few days, Google has silently rolled out changes to their search algorithm that have a direct impact on local search. Many search experts have dubbed this the "Pigeon" release. This has a major impact on your Local […] The post Pigeon Droppings and Site Strategics' 10-Year Anniversary – Show 100 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

20 Aug 201445min

10-Minute Adwords Optimization Checklist – Show 99

10-Minute Adwords Optimization Checklist – Show 99

The Industry's Favorite SEO Podcast #EDGETALK : PPC Checkup AdWords is quite a complex tool, one that not everyone can understand. That leaves many people in the dark about arguably one of the most important aspects of online marketing. Many businesses prefer to outsource the task. But don't you want know whether […] The post 10-Minute Adwords Optimization Checklist – Show 99 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

5 Aug 201445min

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