316. How Much Should I Budget For Ads?

316. How Much Should I Budget For Ads?

In this episode of the Dropship Podcast, we dive into the nitty-gritty of setting a budget for Google Shopping ads when starting your dropshipping business.

We recommend starting with around $30 a day, which is about $900 a month, to get enough impressions and clicks.

We also talk about the importance of being patient and willing to take some risks, as initial ad spend might not immediately translate into profit.

The key takeaway? Start small, focus on acquiring customers, and build momentum over time. Don’t stress about immediate profits—think long-term growth!

Links

Sponsors


Bullet Points

- Importance of setting a reasonable budget for Google Shopping ads when starting a dropshipping business

- Insights into potential outcomes of different budget levels

- Suggested starting budget of $30 a day for Google Shopping ads

- Addressing concerns of potential risks and fear of not seeing immediate return on ad spend

- Emphasizing patience and willingness to live with a level of risk when starting a business

- Value of acquiring customers at break-even in the beginning

- Focus on long-term growth and value of the business rather than immediate profits

- Encouragement to take the first step and start with small actions to build momentum in the business

- Importance of setting achievable goals and gradually progressing

- Sharing personal experience of becoming more profitable over time


Timestamps

Setting a Budget for Google Shopping Ads (00:00:00)

Jon discusses the importance of starting with a reasonable budget for Google Shopping ads and the potential outcomes of different budget levels.


The Sweet Spot Budget for Google Shopping Ads (00:01:09)

Jon recommends starting with a budget of $30 a day for Google Shopping ads and explains the reasoning behind this amount.


Understanding the Risks and Benefits of Ad Spend (00:03:51)

Jon emphasizes the importance of finding a balance in ad spend, discussing the risks and benefits associated with different budget levels.


The Value of Break-Even Sales (00:11:55)

John and Ben explain the significance of acquiring customers at break-even in the beginning stages of the business.


Taking the First Step (00:16:48)

Jon encourages listeners to take the first step in starting their business, emphasizing the importance of small actions to build momentum.


Feeling Momentum (00:18:33)

Encouragement to take small steps to build momentum and progress in business.


Defining Success (00:19:35)

Success is defined as making progress each day, not just focusing on numbers or revenue.


Taking the First Step (00:20:21)

Encouragement to start the dropshipping journey and a promotional offer for starting a store.

Episoder(433)

[R] John Murphy — E-Bike Dropshipping Success Story

[R] John Murphy — E-Bike Dropshipping Success Story

In this throwback episode of the Dropship Podcast, John Murphy shares his dropshipping success story in one of the most competitive and diluted high ticket dropshipping niches — electric bikes.By focusing on The Who rather than the what, and speaking directly to his avatar, he was able to scale to 7 figures.You've likely heard Jon and Ben tell you never to go into this niche, but today, you'll hear someone who made it work.Links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/checklist⁠⁠ - Grab our Ultimate High-Ticket Dropshipping Checklist Bundle for just $9⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/go⁠⁠⁠⁠⁠⁠⁠⁠ - Learn how high ticket dropshipping works and how you can get started in this free training.⁠⁠⁠Sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud chargebacks again.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Openphone— Get an 800 number for your business from Openphone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠— Automatically back up your Shopify store data (This app is a must!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe

4 Des 20251h 5min

I Spent Money I Didn’t Have and It Changed Everything — Ep. 403

I Spent Money I Didn’t Have and It Changed Everything — Ep. 403

This episode is a crash course in why buying a course can change your life, why conferences create unfair advantages, and why paying for proximity is the most underrated business strategy in the game. If you’re trying to grow a business or break into ecommerce, this is the conversation you need in your ears today.

2 Des 202514min

[R] Can You Lose Money Dropshipping?

[R] Can You Lose Money Dropshipping?

A question that often comes up for people considering starting a dropshipping business is "can you lose money dropshipping?"In this throwback episode we talk through what that could look like and how to think about investing in starting a dropshipping business.Links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/checklist⁠⁠ - Grab our Ultimate High-Ticket Dropshipping Checklist Bundle for just $9⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/go⁠⁠⁠⁠⁠⁠⁠⁠ - Learn how high ticket dropshipping works and how you can get started in this free training.⁠⁠⁠Sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud chargebacks again.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Openphone— Get an 800 number for your business from Openphone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠— Automatically back up your Shopify store data (This app is a must!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe

27 Nov 202518min

Why Would Anyone Buy From Me As A Dropshipper? — Ep. 402

Why Would Anyone Buy From Me As A Dropshipper? — Ep. 402

One of the most common questions BK and Jon hear from students is: "Why would anyone buy from me?" In this episode, they tackle this fear head-on after a student named Maria asked why business owners with good business acumen wouldn't just go directly to manufacturers instead of buying from a dropshipper.

25 Nov 202516min

[R] 5 Simple Steps to Start a High Ticket Dropshipping Business

[R] 5 Simple Steps to Start a High Ticket Dropshipping Business

The biggest sale of the year is happening right now! Don't miss your chance to grab our course at the lowest price all year! — https://DropshipBreakthru.com/BFCMStarting a profitable business with less than $5,000 might sound impossible, but it’s not.In this week’s episode, we’re sharing the exact steps you need to start a high-ticket dropshipping business in 2025 with less than $5,000.We’ll walk you through the 5 simple steps to launch your business, including finding the perfect niche.We’ll also explain why selling high-ticket products ($1,000+) is the best way to maximize your profits while keeping startup costs low.Listen in now to take the first steps to building the business you’ve always wanted.Links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/checklist⁠⁠ - Grab our Ultimate High-Ticket Dropshipping Checklist Bundle for just $9⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/go⁠⁠⁠⁠⁠⁠⁠⁠ - Learn how high ticket dropshipping works and how you can get started in this free training.⁠⁠⁠Sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud chargebacks again.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Openphone— Get an 800 number for your business from Openphone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠— Automatically back up your Shopify store data (This app is a must!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe

20 Nov 202526min

The Right Time To Start Doesn't Exist. Now Is The Time. — Ep. 401

The Right Time To Start Doesn't Exist. Now Is The Time. — Ep. 401

The best time to start a business, an ecommerce store, or any online venture is not next month, next year, or when you “feel ready.” Waiting for the perfect moment is a trap. In this episode, Jon explains why taking action now is the only way to make progress and build real results.

18 Nov 202519min

[R] 7 Shopify Apps You Must Have in Your High Ticket Dropshipping Business

[R] 7 Shopify Apps You Must Have in Your High Ticket Dropshipping Business

In this throwback episode of the Dropship Podcast, Ben and Jon show you 7+ Shopify Apps they recommend to every student in the Dropship Breakthru course.Links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/checklist⁠⁠ - Grab our Ultimate High-Ticket Dropshipping Checklist Bundle for just $9⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/go⁠⁠⁠⁠⁠⁠⁠⁠ - Learn how high ticket dropshipping works and how you can get started in this free training.⁠⁠⁠Apps MentionedJSON LDKlaviyoRewindSimprosys Google Shopping FeedStamped.ioTawk.toGrasshopperClearsaleLive SearchPostscriptCandy RackFrequently Bought TogetherMicrosoft ClaritySponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud chargebacks again.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Openphone— Get an 800 number for your business from Openphone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠— Automatically back up your Shopify store data (This app is a must!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe

13 Nov 202521min

Everything You Need To Know About Actually Private Labelling — Ep. 400

Everything You Need To Know About Actually Private Labelling — Ep. 400

In this comprehensive conversation, Matthew walks through the practical steps of Phase Three in the private labeling journey: actually manufacturing and importing your own branded products.

11 Nov 202552min

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