#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom5 Aug 2019

#091 - Richard Shotton - Some Very Important Effects In Advertising

Richard Shotton is a behavioural scientist, the Founder of Astroten and an author. What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites improve customer buy-in? And why do budget airlines reduce quality of experience to improve trust? We're talking all things behavioural science today. One of my favourite topic areas with a fascinating guest, this episode is absolute gold and packed with great concepts and hilarious real world examples. Do not sleep on this one. Extra Stuff: Follow Richard on Twitter - https://twitter.com/rshotton Buy Richard's Book - https://amzn.to/2YCQfdt Buy Richard's Online Course - https://www.42courses.com/courses/behavioural-science-for-brands Listen to Rory Sutherland on Modern Wisdom - https://podcasts.apple.com/gb/podcast/049-rory-sutherland-psychology-in-the-world-of-advertising/id1347973549?i=1000428600578 Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1086)

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Why Nobody is Having Sex Anymore (& why it matters) - Dr Debra Soh - #1072

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If You Hate Your Job, This is How to Start Over - Bill Gurley - #1071

If You Hate Your Job, This is How to Start Over - Bill Gurley - #1071

Bill Gurley is a venture capitalist, general partner at Benchmark, and a former Wall Street analyst. How do you find work you actually enjoy? So many people warn about the jobs they hate and the drea...

14 Mar 1h 56min

Is The Manosphere Really That Dangerous? - Louis Theroux - #1070

Is The Manosphere Really That Dangerous? - Louis Theroux - #1070

Louis Theroux is a journalist, documentary filmmaker, broadcaster, and author. What is it really like inside the Manosphere? Online spaces for men have exploded in influence, shaping how millions of ...

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How Love Turns You Insane - Dr Max Butterfield - #1069

How Love Turns You Insane - Dr Max Butterfield - #1069

Dr. Max Butterfield is an experimental psychologist and professor who studies relationships and decision-making. Why does love make us do crazy things? Rom-coms make relationships look easy, but real...

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How Narcissists Hijack Your Brain - Dr Peter Salerno - #1068

Dr Peter Salerno is a social psychologist, professor, and researcher. Why are narcissists so manipulative? At some point in your life, you’ve probably encountered a narcissist. They can take control ...

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The collapse of modern attention (and how to get it back) - Cal Newport - #1067

The collapse of modern attention (and how to get it back) - Cal Newport - #1067

Cal Newport is a computer science professor at Georgetown University, a productivity expert and an author. Has AI “workslop” damaged our ability to focus? When AI entered the workplace, many thought ...

5 Mar 1h 45min

The Genetics of Evil: Are People Born Bad? - Dr Kathryn Paige Harden - #1066

The Genetics of Evil: Are People Born Bad? - Dr Kathryn Paige Harden - #1066

Dr. Kathryn Paige Harden is a psychologist and behavioural geneticist, Professor of Psychology at the University of Texas at Austin and an author. Are people born evil, or does evil emerge from circu...

2 Mar 3h

The Insane Biological Cost of Living on Mars - Scott Solomon - #1065

The Insane Biological Cost of Living on Mars - Scott Solomon - #1065

Scott Solomon is an evolutionary biologist, professor, and author. Since the earliest days of science fiction, we’ve wondered what it would mean to live on Mars. Today, that question is no longer hyp...

28 Feb 1h 22min

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