Modern Wisdom11 Mai 2023

#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or expect. So it's pretty important to discover how you're being manipulated. Expect to learn what are the most powerful words in persuasion, which human biases are over tested & overrated, how a small commitment can be the beginning of a huge commitment, which hacks make advertising campaigns stick in people’s minds, how to overcome the problem of analysis paralysis, how to change everything someone believes whilst changing nothing they experience and much more... Sponsors: Get the Whoop 4.0 for free and get your first month for free at http://join.whoop.com/modernwisdom (discount automatically applied) Get up to 55% discount on your Babbel subscription https://babbel.com/modernwisdom (discount automatically applied) Go to my sponsor https://betterhelp.com/modernwisdom for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help Extra Stuff: Buy The Illusion Of Choice - https://amzn.to/3XDakP7 Follow Richard on Twitter - https://twitter.com/rshotton Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Get in touch. Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(1096)

The Health Crisis Of Office Jobs - Bob King - #1098

Bob King is the founder and CEO of Humanscale. Is your desk job aging your body faster than you realize? Sitting may be part of getting work done, but the way most of us do it can wreck our posture, ...

16 Mai 1h 6min

"They Wanted A Bad Guy, So I Became One" - Ryan Garcia - #1097

Ryan Garcia is a professional boxer and a WBC interim lightweight champion. What’s it like being the bad boy of boxing? Most people know Ryan Garcia from the chaos of his social media — the outbursts...

14 Mai 1h 18min

21 Harsh Truths About Why You’re Still Lost - Mark Manson - #1096

Mark Manson is a writer, entrepreneur, and a New York Times best-selling author. Mark is one of my favorite thinkers. His blog, books, and X account are packed with timeless lessons I come back to ag...

11 Mai 2h 22min

How TikTok Hijacked The Future Of Music - Nik Nocturnal - #1095

Nik Nocturnal is a musician, YouTuber, and content creator. What is happening in modern metal music? The days of thrash and hair metal dominating culture are long gone, and something entirely new has...

9 Mai 2h 18min

DEBATE: Why Do Gen Z Women Hate Men So Much? - #1094

In this evolutionary psychology debate, we explore: - Why women feel much more negatively towards young men than young men feel about them. - Why men are more often demonised and women are seen as v...

7 Mai 1h 46min

How To Have The Hardest Conversations Of Your Life - Jefferson Fisher - #1093

Jefferson Fisher is a trial attorney, legal educator, and content creator. Why are the conversations that matter most the hardest to have? When something meaningful needs to be said, we often avoid i...

4 Mai 2h 10min

Why You’re Obsessed, Anxious, And Still Single - Mercedes Coffman - #1092

Mercedes Coffman is a writer, researcher, and cultural commentator. What’s happening with modern dating? People who are genuinely ready for a relationship feel frustrated, even punished by a shallow ...

2 Mai 1h 31min

The Uber Eats to OnlyFans Pipeline - #1091

In the second edition of this new experimental episode format, we explore: - If Kratom is more addictive than heroin - What the latest and greatest life hacks are - Who actually is the highest-earnin...

30 Apr 2h 18min