687: Getting Better at Internal Communication, with Roy Schwartz
Coaching for Leaders1 Jul 2024

687: Getting Better at Internal Communication, with Roy Schwartz

Roy Schwartz: Smart Brevity

Roy Schwartz is co-founder and CEO at Axios HQ, the world’s first AI-powered internal communications management platform. He’s also the co-founder of Axios, the award-winning news organization known for its Smart Brevity writing style. He’s the co-author, along with Jim VandeHei and Mike Allen of Smart Brevity: The Power of Saying More With Less*.

Most organizations spend way more time and strategy on external communications than internal ones. In this conversation, Roy and I discuss how your internal strategy can reduce email, save time, and create space for innovation and insight.

Key Points
  • An effective, internal publication via email reduces the amount of total messaging people receive.
  • Position one, big item in every publication. There should be a hierarchy of what’s important, since not everyone will read everything.
  • Keep each topic to 200 words and under 1,000 words for the entire publication.
  • For each topic, start with a strong, first sentence — and then provide context for why it matters.
  • Find a word other than “newsletter” to name a regular, internal publication.
  • Bring personality and smiles into internal publications. People will engage and look forward to reading.
  • Done well, internal publications help inform, recognize, provide accountability, and allow leaders to focus on the human aspects of communication.
Resources Mentioned Interview Notes

Download my interview notes in PDF format (free membership required).

Related Episodes Discover More

Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Episoder(782)

743: How to Teach Your Expertise to Others, with Roger Kneebone

743: How to Teach Your Expertise to Others, with Roger Kneebone

Roger Kneebone: Expert Roger Kneebone directs the Imperial College Centre for Engagement and Simulation Science and the Royal College of Music–Imperial College Centre for Performance Science. He resea...

4 Aug 202537min

742: The Problem Leaders Have With Authenticity, with Sabina Nawaz

742: The Problem Leaders Have With Authenticity, with Sabina Nawaz

Sabina Nawaz: You’re the Boss Sabina Nawaz is an executive coach who advises C-level executives and teams at Fortune 500 corporations, government agencies, nonprofits, and academic institutions. Durin...

28 Jul 202537min

741: Getting Better at Transparency, with Minda Harts

741: Getting Better at Transparency, with Minda Harts

Minda Harts: Talk to Me Nice Minda Harts is a bestselling author, workplace consultant, and sought-after keynote speaker who is redefining what it means to build trust in the workplace. As the bestsel...

21 Jul 202537min

740: How to Lead Organizational Change, with Michael Bungay Stanier

740: How to Lead Organizational Change, with Michael Bungay Stanier

Michael Bungay Stanier: Change Signal Michael Bungay Stanier is best known for The Coaching Habit, the best-selling coaching book of the century and recognized as a classic. He was a Rhodes Scholar, a...

30 Jun 202539min

739: What Leaders Should Learn from Taylor Swift, with Kevin Evers

739: What Leaders Should Learn from Taylor Swift, with Kevin Evers

Kevin Evers: There’s Nothing Like This Kevin Evers is a Senior Editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestse...

23 Jun 202538min

738: How to Partner Well with AI, with Faisal Hoque

738: How to Partner Well with AI, with Faisal Hoque

Faisal Hoque: Transcend Faisal Hoque is an award-winning entrepreneur and innovator and founder of SHADOKA and NextChapter. He is a three-time Wall Street Journal bestselling author of the books: Rein...

16 Jun 202539min

737: How to Fundraise for Leaders Who Never Wanted to Fundraise, with Alice Ferris

737: How to Fundraise for Leaders Who Never Wanted to Fundraise, with Alice Ferris

Alice Ferris: GoalBusters Alice Ferris is the Founding Partner of GoalBusters, a firm working to help small and mighty fundraising teams achieve big impact by planning practical strategies, teaching e...

9 Jun 202539min

736: How High Performers Land New Business, with Matt Dixon

736: How High Performers Land New Business, with Matt Dixon

Matt Dixon: The Activator Advantage Matt Dixon is Founding Partner of DCM Insights, a global training and advisory firm, and a leading expert in business development and client experience. His first b...

2 Jun 202539min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
lederpodden
rss-markedspuls-2
rss-pa-konto
boligbobla
rss-fa-makro
rss-investering-gjort-enkelt
rss-andelige-tanker-med-camillo