#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels.


Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl


Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor.

Together, they produce content from a scientific perspective, and take an editorial approach for distribution.

Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world.

In Part 2, Casey interviews Haney about his approach to building Content at Levels.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(09:21) - What Levels was looking for
(10:53) - Journalism as content strategy
(14:07) - An intent to educate and inform
(20:54) - Documenting the process
(27:15) - Establish your core channels before branching out
(35:04) - Hire for what you need, not what sounds good
(43:20) - Setting up an editorial calendar
(47:27) - Document everything for visibility and efficiency
(55:39) - A tech company as a media company
(01:07:27) - Think about content immediately

Transcripts & Show Notes

Episoder(291)

#277 - Key blood tests that tell you about your pancreas health  | Dr. Robert Lustig & Mike Haney

#277 - Key blood tests that tell you about your pancreas health  | Dr. Robert Lustig & Mike Haney

The pancreas is a complex organ, but some key biomarkers can assess its health. The pancreas is both an exocrine organ (meaning it produces enzymes) and an exocrine organ (meaning it secretes hormones...

10 Jul 20251h 5min

#276 - Lab tests for female hormones: menopause and fertility | Dr. Natalie Crawford & Mike Haney

#276 - Lab tests for female hormones: menopause and fertility | Dr. Natalie Crawford & Mike Haney

Lab testing for female reproductive hormones offers insight into menstrual cycle irregularities, fertility concerns, and understanding where you are on the perimenopause, menopause, and post-menopause...

26 Jun 20251h 5min

#275 - What labs for micronutrient levels tell you about your health | Dr. Joel Fuhrman & Mike Haney

#275 - What labs for micronutrient levels tell you about your health | Dr. Joel Fuhrman & Mike Haney

Proper nutrition supports healthy aging and longevity—that much is clear. But nutritional advice online can be confusing, so what does the science say about healthy eating? It’s less about your macron...

12 Jun 20251h 11min

#274 - Blood testing 101 and taking action on your lab results | Dr. Anjali Dsouza & Mike Haney

#274 - Blood testing 101 and taking action on your lab results | Dr. Anjali Dsouza & Mike Haney

Levels offers biomarker testing to give you more insight into your health status so you can understand the root causes of your symptoms, take a preventive approach to disease, and see if your lifestyl...

30 Mai 202546min

#273 - How to track carbs, fat, and protein with AI and why | Josh Clemente & Dominic D'Agostino - (Replay)

#273 - How to track carbs, fat, and protein with AI and why | Josh Clemente & Dominic D'Agostino - (Replay)

Not all calories are equal. Tracking your macronutrient intake, using AI capabilities, can help you improve your body composition, facilitate weight loss, and boost exercise performance. The three mac...

24 Apr 20251h 43min

#272 - Three diet rules for better liver health and fat loss | Dr. Swaranjit Bhasin & Dr. Casey Means - (Replay)

#272 - Three diet rules for better liver health and fat loss | Dr. Swaranjit Bhasin & Dr. Casey Means - (Replay)

What diet should you follow? Metabolic health experts say it doesn’t matter whether you’re keto, vegan, or otherwise if you focus on three simple principles, which will help reduce your risk for cance...

20 Mar 20251h 1min

#271 - How to keep your blood sugar more stable and why it matters for weight loss and overall health – Tips from Glucose Goddess | Jessie Inchauspé & Dr. Casey Means - (Replay)

#271 - How to keep your blood sugar more stable and why it matters for weight loss and overall health – Tips from Glucose Goddess | Jessie Inchauspé & Dr. Casey Means - (Replay)

Stable glucose levels are a foundation of feeling and looking your best at any age. When glucose levels are more erratic—with spikes and crashes—cravings, weight gain, low energy, health issues, and m...

20 Feb 20251h 12min

#270 - Why you need to build and maintain muscle to lose weight and live longer | Dr. Gabrielle Lyon & Dr. Casey Means - (Replay)

#270 - Why you need to build and maintain muscle to lose weight and live longer | Dr. Gabrielle Lyon & Dr. Casey Means - (Replay)

Diet and exercise culture tends to prioritize calorie restriction and calorie burning via cardio workouts. While fat loss is beneficial, building and maintaining healthy muscle mass is also crucial fo...

30 Jan 20251h 3min

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