#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels.


Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl


Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor.

Together, they produce content from a scientific perspective, and take an editorial approach for distribution.

Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world.

In Part 2, Casey interviews Haney about his approach to building Content at Levels.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(09:21) - What Levels was looking for
(10:53) - Journalism as content strategy
(14:07) - An intent to educate and inform
(20:54) - Documenting the process
(27:15) - Establish your core channels before branching out
(35:04) - Hire for what you need, not what sounds good
(43:20) - Setting up an editorial calendar
(47:27) - Document everything for visibility and efficiency
(55:39) - A tech company as a media company
(01:07:27) - Think about content immediately

Transcripts & Show Notes

Episoder(291)

#245 - Autoimmune disease, multiple sclerosis, holistic protocols, & metabolic health | Dr. Terry Wahls & Dr. Casey Means - (Replay)

#245 - Autoimmune disease, multiple sclerosis, holistic protocols, & metabolic health | Dr. Terry Wahls & Dr. Casey Means - (Replay)

Can a holistic protocol address the root cause of autoimmune diseases like multiple sclerosis (MS)? We explore how metabolic health is tightly linked to autoimmune diseases and how understanding blood...

8 Feb 20241h 4min

#243 - Why sugary drinks can cause weight gain and low energy | Dr. Richard Johnson & Dr. Dominic D’Agostino

#243 - Why sugary drinks can cause weight gain and low energy | Dr. Richard Johnson & Dr. Dominic D’Agostino

Traditional soft drinks, juice boxes, and energy and sports drinks are loaded with high fructose corn syrup, an ingredient also found in many processed foods. The body processes fructose differently t...

2 Feb 20241h 5min

#244 - Where metabolic health and culture converge | Dhru Purohit & Austin McGuffie - (Replay)

#244 - Where metabolic health and culture converge | Dhru Purohit & Austin McGuffie - (Replay)

What are the unique metabolic health experiences of South Asian and Black communities? In this candid conversation between serial entrepreneur and health and wellness investor Dhru Purohit and content...

25 Jan 202456min

#242 - Healthy eating for kids | Austin McGuffie & Ben Grynol - (Replay)

#242 - Healthy eating for kids | Austin McGuffie & Ben Grynol - (Replay)

Highly processed food is hard to avoid. It’s especially harder when you’re a parent. For Austin McGuffie and Ben Grynol, they both have 4 kids, and they talk about the challenges of parenting, feeding...

4 Jan 202446min

#241 - How environmental chemicals are making us sick and fat | Dr. Rob Lustig & Dr. Casey Means - (Replay)

#241 - How environmental chemicals are making us sick and fat | Dr. Rob Lustig & Dr. Casey Means - (Replay)

Landmark new research published by Dr. Rob Lustig and dozens of other scientists shows us for the first time the intricate mechanisms of how environmental chemicals directly cause obesity, uncovering ...

29 Des 20231h 11min

#240 - Follow three diet rules to improve health, lose weight, and prevent diseases | Dr. Swaranjit Bhasin & Dr. Casey Means

#240 - Follow three diet rules to improve health, lose weight, and prevent diseases | Dr. Swaranjit Bhasin & Dr. Casey Means

What diet should you follow? Metabolic health experts say it doesn’t matter whether you’re keto, vegan, or otherwise if you focus on three simple principles, which will help reduce your risk for cance...

14 Des 20231h 3min

#239 – Big Ag feeds into Big Pharma: Metabolic health benefits from regenerative farming | Dr. Robert Lustig & Ben Grynol - (Replay)

#239 – Big Ag feeds into Big Pharma: Metabolic health benefits from regenerative farming | Dr. Robert Lustig & Ben Grynol - (Replay)

Since metabolic health is downstream of food production, we need regenerative farming, balanced ecosystems, and to lift the veil of Big Food’s marketing schemes in order to optimize the entire system....

7 Des 202355min

#238 - How regenerative farming boosts soil health and the nutrient content of the plants and animals we eat | Will Harris & Dr. Casey Means

#238 - How regenerative farming boosts soil health and the nutrient content of the plants and animals we eat | Will Harris & Dr. Casey Means

Regenerative farming replenishes soil nutrients, which in turn, boosts the nutrient content of produce and animal products. It also focuses on animal and land stewardship. However, most farming today ...

23 Nov 20231h 8min

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