#28 – Ecosystems & platforms – a deep dive into tech (David Rosenthal & Ben Grynol)

#28 – Ecosystems & platforms – a deep dive into tech (David Rosenthal & Ben Grynol)

When most companies start, they are single-threaded companies. More specifically, companies start with one product or revenue stream and evolve. Amazon is a great example of a company that has built an ecosystem. The company started as an e-commerce site for selling books, and now has a number of inter-related businesses that make up the entire Amazon ecosystem.


Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl⁠


Netflix is an example of a company that started as a single-threaded company and has, for the most part, remained that way since its inception.

As we build Levels, we often think about the way that our company will evolve – will it be an ecosystem for health, or will we remain focused on monitoring glucose? In this episode, David Rosenthal, (VC and Host of Acquired Podcast), dives deep into what it takes to build an ecosystem around a company.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

LINKS

Listen to the Acquired Podcast

Join the Acquired Slack Community

David Rosenthal on Twitter

Ben Gilbert on Twitter


(07:31) - Why you can't model the stock market
(12:35) - Why you don't want to be 23andMe
(13:29) - The importance of optionality in marketplaces
(15:34) - The evolution of eBay as an ecosystem
(25:47) - The dangers of platform risk
(36:39) - Can you start out building a platform
(46:54) - To go enterprise or focus on community
(01:05:08) - Letting emergent behavior drive platform direction

Transcripts & Show Notes

Episoder(291)

#293 - Why You Can’t Exercise Your Way to Weight Loss: The Constrained Energy Model | Dr. Herman Pontzer + Mike Haney

#293 - Why You Can’t Exercise Your Way to Weight Loss: The Constrained Energy Model | Dr. Herman Pontzer + Mike Haney

You can’t outrun a bad diet—but it turns out you might not even be able to outrun a good one. In this episode of A Whole New Level, evolutionary anthropologist Dr. Herman Pontzer joins Mike Haney to d...

26 Feb 55min

#292 - Cardiac Imaging Explained: Why You Need a Calcium Score to Know Your Real Heart Risk | Dr. Matthew Budoff & Mike Haney

#292 - Cardiac Imaging Explained: Why You Need a Calcium Score to Know Your Real Heart Risk | Dr. Matthew Budoff & Mike Haney

Heart disease risk isn’t just about cholesterol. In this episode of A Whole New Level, Dr. Matthew Budoff explains why coronary artery calcium (CAC) scoring may be the most important test most people ...

15 Feb 53min

#291 - Why No Diet Wins (and What 40 Years of Nutrition Research Actually Shows) | Christopher Gardner, PhD, & Mike Haney

#291 - Why No Diet Wins (and What 40 Years of Nutrition Research Actually Shows) | Christopher Gardner, PhD, & Mike Haney

In this episode of A Whole New Level, Christopher Gardner, PhD, joins Mike to discuss his decades in nutrition research, the challenges of conducting randomized controlled trials (RCTs) on diet, and h...

30 Jan 1h 23min

#290 - Why Weight Loss Is So Hard to Maintain—Metabolic Adaptation Explained | Dr. Eric Ravussin + Mike Haney

#290 - Why Weight Loss Is So Hard to Maintain—Metabolic Adaptation Explained | Dr. Eric Ravussin + Mike Haney

In this episode of A Whole New Level, Dr. Eric Ravussin, PhD, explains the physiology of energy expenditure, metabolic adaptation, and why the body strongly defends its prior weight. Drawing on decade...

15 Jan 1h 6min

#289 - Why Nutrition Science Got It WRONG (and the Case for the Carb-Insulin Model) | Gary Taubes & Mike Haney

#289 - Why Nutrition Science Got It WRONG (and the Case for the Carb-Insulin Model) | Gary Taubes & Mike Haney

According to investigative science journalist Gary Taubes, much of what we “know” about nutrition is built on weak evidence, bad assumptions, and decades of groupthink. In this episode of A Whole New ...

1 Jan 1h 33min

#288 - Women’s Hormones Explained: Energy, Mood, PMS, and Why “Normal” Labs Miss the Problem | Dr. Anjali D’Souza & Mike Haney

#288 - Women’s Hormones Explained: Energy, Mood, PMS, and Why “Normal” Labs Miss the Problem | Dr. Anjali D’Souza & Mike Haney

Hormones influence far more than reproduction—they shape energy, mood, metabolism, sleep, and long-term health. In this episode of A Whole New Level, Dr. Anjali D’Souza joins Mike Haney to explain how...

18 Des 202558min

#287 - Male Hormones and Men’s Health | Dr. Jesse Mills + Mike Haney

#287 - Male Hormones and Men’s Health | Dr. Jesse Mills + Mike Haney

In this episode, Dr. Jesse Mills, Director of the UCLA Men’s Clinic, joins Mike Haney to explain what’s driving that shift and what today’s data-driven approach to men’s health looks like.He breaks do...

4 Des 20251h 45min

#286 - Understanding electrolytes: Decoding blood & urine tests and focusing on the right things | Dr. Rich Joseph + Mike Haney

#286 - Understanding electrolytes: Decoding blood & urine tests and focusing on the right things | Dr. Rich Joseph + Mike Haney

Your annual labs can reveal far more than most people realize—if you know how to interpret them. In this episode of A Whole New Level, Dr. Rich Joseph walks through how to read basic blood work like t...

20 Nov 20251h 4min

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