#64 - The Membership Economy (Robbie Baxter & Maz Brumand)

#64 - The Membership Economy (Robbie Baxter & Maz Brumand)

Levels Head of Business, Maz Brumand, sat down with speaker and bestselling author of “The Membership Economy,” Robbie Kellman Baxter. They chatted about the idea of membership as well as how it relates to Levels and our business model.


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Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(06:34) - Recognize who you are serving
(08:55) - The trade-off between privacy & personalization
(10:36) - The importance of trust
(18:39) - Creating community
(26:23) - The power of super users
(32:59) - Subscription and “forever” transactions
(35:36) - Optimizing long term relationships
(41:04) - Subscription fatigue

Transcripts & Show Notes

Episoder(293)

#101 - How the world is changing the healthcare & prescription process (Varun Boriah & Chris Jones)

#101 - How the world is changing the healthcare & prescription process (Varun Boriah & Chris Jones)

Levels Head of Member Experience, Chris Jones, sat down with SVP and GM of Diagnostics at Truepill, an online B2B pharmacy delivery service. They chatted about supply chain infrastructure for prescrip...

13 Apr 202250min

#100 - Why documentation is important for engineering teams | Maxine Whitely, Steph Coates, Ian Schumann, & Ben Grynol

#100 - Why documentation is important for engineering teams | Maxine Whitely, Steph Coates, Ian Schumann, & Ben Grynol

Creating consistent and cohesive documentation is key for the Levels engineering team. But that’s easier said than done. Ben Grynol talked with some of our software engineers, Maxine Whitely, Steph Co...

11 Apr 202253min

#99 - How to make a real impact in the community: Opportunities & challenges | Mac Conwell & Ben Grynol

#99 - How to make a real impact in the community: Opportunities & challenges | Mac Conwell & Ben Grynol

It can be a challenge to reach the communities you want to impact most. How do you know you’re taking the right steps and making the right connections? The good news is it doesn’t have to happen overn...

8 Apr 202251min

#98 - Changing your mindset to "maybe" (Ben Grynol & Mike DiDonato)

#98 - Changing your mindset to "maybe" (Ben Grynol & Mike DiDonato)

Levels Head of Growth, Ben Grynol, sat down with Head of Success, Mike DiDonato. They deconstructed the idea about mindset and how it relates to some of the situations Mike has faced over the past mon...

6 Apr 202256min

#97 - How environmental chemicals are making us sick and fat (Dr. Rob Lustig & Dr. Casey Means)

#97 - How environmental chemicals are making us sick and fat (Dr. Rob Lustig & Dr. Casey Means)

Landmark new research published by Dr. Rob Lustig and dozens of other scientists shows us for the first time the intricate mechanisms of how environmental chemicals directly cause obesity, uncovering ...

5 Apr 20221h 13min

#96 - Finding meaning and connection in life and work (Ian Schumann & Mike Haney)

#96 - Finding meaning and connection in life and work (Ian Schumann & Mike Haney)

Levels Editorial Director, Mike Haney, sat down with our Software Engineer, Ian Schumann, to chat about Ian’s past experience with linguistics as well as the idea of finding meaning and connection in ...

4 Apr 202252min

#95 - How do you think about Growth? (Rachel Sanders & Ben Grynol)

#95 - How do you think about Growth? (Rachel Sanders & Ben Grynol)

Rachel Sanders, CEO of Rootine, chatted with our Head of Growth, Ben Grynol, to dig into our philosophy on Growth and how we think about it as a function within our growing company. Sign Up to Get Yo...

1 Apr 202253min

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's ex...

30 Mar 202256min

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