#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)

#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)

Levels Head of Growth, Ben Grynol, sat down with Editorial Director, Mike Haney, to chat about their outlook on our Digital Media Strategy for 2022 and beyond.


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Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(12:45) - Content for education, not sales
(15:54) - Two arms of content
(20:04) - Let the content do the talking
(23:44) - Focus on retainment
(32:31) - Content marketing channel that focuses on the company
(37:01) - Focus on distribution and engagement
(40:01) - Expand storytelling with video
(49:56) - Stick to areas of genius
(1:03:58) - Figure out your best use of resources
(1:15:36) - Bring more eyeballs to editorial

Transcripts & Show Notes

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Episoder(305)

#306 - Does Intermittent Fasting Actually Work? | Dr. Courtney Peterson & Mike Haney

#306 - Does Intermittent Fasting Actually Work? | Dr. Courtney Peterson & Mike Haney

Is intermittent fasting biohacker wellness hype or legit health intervention? Some studies show real benefits, others find nothing, and the occasional headline calls it bad for your heart.Dr. Courtney...

13 Aug 1h 14min

#305 - What You Can Learn from Measuring Everything | Dr. Michael Snyder & Mike Haney

#305 - What You Can Learn from Measuring Everything | Dr. Michael Snyder & Mike Haney

What if we could measure the human body the way engineers monitor a jet engine?For nearly two decades, Stanford geneticist Dr. Michael Snyder has been trying exactly that. By continuously tracking eve...

6 Aug 1h 10min

#304 - Did Low-Fat Diets Drive the Obesity Epidemic? | Dr. Arne Astrup & Mike Haney

#304 - Did Low-Fat Diets Drive the Obesity Epidemic? | Dr. Arne Astrup & Mike Haney

For decades, we've been told that eating less fat is one of the healthiest things we can do. That advice reshaped the foods we buy, the way we think about weight loss, and even how parents feed their ...

30 Jul 1h 17min

#303 - Why Healthcare Needs an Intelligence Layer | Dr. Robert Wachter & Mike Haney

#303 - Why Healthcare Needs an Intelligence Layer | Dr. Robert Wachter & Mike Haney

Almost everything your doctor knows about you comes from a snapshot: a blood pressure reading, an annual lab, a handful of numbers meant to represent a constantly changing human body.That's beginning ...

15 Jul 1h 17min

Coming Soon: NextLevel

Coming Soon: NextLevel

Healthcare is entering a new era.AI is improving faster than our ability to measure the human body, while a new generation of sensors promises to change that. Together, they’ll reshape how we understa...

12 Jul 3min

#302 - Social Connection, Longevity, and the Hidden Health Risks of Isolation | Dr. Julianne Holt-Lunstad & Mike Haney

#302 - Social Connection, Longevity, and the Hidden Health Risks of Isolation | Dr. Julianne Holt-Lunstad & Mike Haney

You probably spend more time thinking about protein than friendships.According to today's guest, you’ve got it backward.In this episode of A Whole New Level, Mike Haney sits down with Dr. Julianne Hol...

2 Jul 1h 17min

#301 - What Actually Moves the Needle on Cardiovascular Risk | Dr. Kevin Maki & Mike Haney

#301 - What Actually Moves the Needle on Cardiovascular Risk | Dr. Kevin Maki & Mike Haney

High cholesterol. Elevated ApoB. A positive CAC score. Now what?Most people quickly find themselves trapped between two extremes: simplistic advice to “cut saturated fat” and online influencers insist...

18 Jun 1h 18min

#300 - Who Should Take GLP-1s? The Science of Obesity, Appetite & Weight Loss | Dr. Robert Kushner & Mike Haney

#300 - Who Should Take GLP-1s? The Science of Obesity, Appetite & Weight Loss | Dr. Robert Kushner & Mike Haney

What are GLP-1 drugs actually doing in the body, who are they for, and why might some people want to think twice before treating them like a six-month shortcut?For years, obesity treatment focused lar...

4 Jun 1h 14min

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