#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with CEO of Sharma Brands, Nik Sharma, to discuss different types of growth levers and their outlook on performance marketing.


Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl


Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(09:16) - Understand the LTV of newsletter subscribers
(12:40) - Intent of education, not acquisition
(16:10) - Build up brand equity
(19:00) - Give people brand FOMO
(24:46) - Don’t trade brand equity for acquisition
(29:19) - Lean into product-led growth
(33:23) - Put in time, quality, and consistency
(36:07) - Get the credit for connecting people
(39:52) - Don’t incentivize referrals, make them premium
(46:32) - Segment your waiting list

Transcripts & Show Notes

Watch the Video – https://youtu.be/9mYrIF6xm10

Episoder(291)

#180 - Member Story: Prioritizing prevention & improving daily habits | Lauren & Ben Grynol

#180 - Member Story: Prioritizing prevention & improving daily habits | Lauren & Ben Grynol

Deciding to prioritize preventative healthcare can be a way to proactively manage your health. In this Member Story, Lauren chats with Ben Grynol about how small habit changes in her lifestyle empower...

13 Okt 202255min

#179 - Member Story: Determining your healthy baseline of food through elimination diets | Michael Keller & Ben Grynol

#179 - Member Story: Determining your healthy baseline of food through elimination diets | Michael Keller & Ben Grynol

Understanding your body’s unique nutritional needs through elimination dieting can help you determine a solid nutritional baseline. Michael Keller discusses his nutritional philosophy in this episode ...

10 Okt 202245min

#178 - Behind the scenes of community building with Members to solve the metabolic health crisis | Cissy Hu & Mercy Clemente

#178 - Behind the scenes of community building with Members to solve the metabolic health crisis | Cissy Hu & Mercy Clemente

Levels strives to build an interactive community of members where people can help one another and share information about metabolic health. Look for multiple new shows per week on A Whole New Level, w...

6 Okt 202236min

#177 - Member Story: Optimizing metabolic health to boost brain health and reduce risk of Alzheimer’s & dementia | Emily Stong & Ben Grynol

#177 - Member Story: Optimizing metabolic health to boost brain health and reduce risk of Alzheimer’s & dementia | Emily Stong & Ben Grynol

Having good metabolic health can help you develop positive brain health and reduce your risk of developing Alzheimer’s or dementia. Emily Stong talks with Ben Grynol about how to take care of your bra...

3 Okt 202244min

#176 - Why food cravings are killing us, and how to stop them | Mark Schatzker & Dr. Casey Means

#176 - Why food cravings are killing us, and how to stop them | Mark Schatzker & Dr. Casey Means

Why are we craving food more than ever, and how do we overcome it? Mark Schatzker, journalist and author of The End of Craving: Recovering the Lost Wisdom of Eating Well, chats with Dr. Casey Means ab...

30 Sep 20221h 21min

#175 - Member Story: Putting PCOS into remission & healing her relationship with food | Edie Horstman & Ben Grynol

#175 - Member Story: Putting PCOS into remission & healing her relationship with food | Edie Horstman & Ben Grynol

Edie Horstman’s health journey contains orthorexia and PCOS—both of which she was able to overcome or put into remission as she tells Ben Grynol in this episode. Look for multiple new shows per week o...

28 Sep 202246min

#174 - Biomarkers, Biological Rhythms, and Bloodwork | Dr. Azure Grant & Ben Grynol

#174 - Biomarkers, Biological Rhythms, and Bloodwork | Dr. Azure Grant & Ben Grynol

Doing regular bloodwork can help you spot when your body drifts off course - and help you tie your blood glucose to clinical metrics. But how does bloodwork really change over time? Here’s a deep dive...

26 Sep 20221h 15min

#173 - Top biomarkers: What, why, and when to measure | Andrew Herr & Azure Grant

#173 - Top biomarkers: What, why, and when to measure | Andrew Herr & Azure Grant

Biomarkers: Finding out what to measure and why to measure them is fundamental to our health because it helps us understand what's going on inside our bodies better than traditional, static lab tests....

23 Sep 202246min

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