#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)

#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)

Mike Haney, Levels Editorial Director, and Casey Means, Levels Chief Medical Officer, sat down with Jon Bier, Founder and Chief Executive of our PR agency, Jack Taylor PR. Mike, Casey, and Jon dig into the advantages of collaborating with PR agencies, like JTPR, and how press helps bring attention to Levels and the metabolic health crisis.


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Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(11:18) - Work with brands that are solving problems
(14:25) - Not every brand needs PR
(20:00) - PR isn’t a silver bullet early on
(21:13) - Look at the work of a PR company
(26:30) - More transparency is better
(29:07) - Use storytelling to educate
(34:56) - Look for cultural alignment
(41:54) - Be platform agnostic
(49:38) - Think in terms of soundbites
(1:02:05) - Don’t rely on celebrities and athletes

Transcripts & Show Notes

Watch the Video – https://youtu.be/YndcxHKAnO4

Episoder(291)

#83 - How one community call brought Michelle to Levels (Michelle Las & Ben Grynol)

#83 - How one community call brought Michelle to Levels (Michelle Las & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with Levels recruiter, Michelle Las, to chat about her introduction to the Levels team, which was a member community call. They dived into how this call is ...

8 Mar 202245min

#82 - Healthy nutrition plans are not one-size-fits-all (Lauren Kelley-Chew & Brigid Titgemeier)

#82 - Healthy nutrition plans are not one-size-fits-all (Lauren Kelley-Chew & Brigid Titgemeier)

Levels Head of Clinical Product, Lauren Kelley-Chew, sat down with nutritionist, Brigid Titgemeier, to chat about personalized nutrition, why it's important and why it's integral to getting people on ...

7 Mar 20221h 5min

#81 - Being intentional with team culture & incentive alignment (Tim Kendall & Sam Corcos)

#81 - Being intentional with team culture & incentive alignment (Tim Kendall & Sam Corcos)

Sam Corcos, Levels CEO, sat down with Tim Kendall, one of our investors and one of the earliest employees of Facebook, to chat about the concept around culture and incentive alignment within a company...

4 Mar 202247min

#80 - Building a startup: A Q&A with Latitud (Sam Corcos)

#80 - Building a startup: A Q&A with Latitud (Sam Corcos)

Levels CEO, Sam Corcos, sat down with Latitud, a fund and Incubator that focuses on nurturing and building tech founders in Latin America. Sam chatted about his own startup experience and some of the ...

3 Mar 202241min

#79 - Acting in the best interest of the company (Ben Grynol & Michael Mizrahi)

#79 - Acting in the best interest of the company (Ben Grynol & Michael Mizrahi)

Levels Head of Growth, Ben Grynol, and Head of Operations, Michael 'Miz' Mizrahi, discuss the concept of acting in the best interest of the company, a principle from Reed Hastings’ book, "No Rules Rul...

28 Feb 202235min

#78 - A deep dive on written communications (Sam Corcos & David Perell)

#78 - A deep dive on written communications (Sam Corcos & David Perell)

Sam Corcos, Levels CEO, sat down with David Perell, writer, teacher and podcaster for North Star Podcast. They chatted about the mental barriers to writing, especially when it requires deep thought an...

25 Feb 202253min

#77 - Bio-Observability: Why it matters and how it will change healthcare | Josh Clemente & Sam Corcos

#77 - Bio-Observability: Why it matters and how it will change healthcare | Josh Clemente & Sam Corcos

Biological observability, or bio-observability, is the act of observing our bodies and making informed decisions about food, sleep, and exercise based on data. Levels co-founders Sam Corcos & Josh Cle...

23 Feb 202252min

#76 - What it's like to be a Software Engineer at Levels (Mike Haney & Jeremy Phelps)

#76 - What it's like to be a Software Engineer at Levels (Mike Haney & Jeremy Phelps)

Levels Editorial Director, Mike Haney, and Software Engineer, Jeremy Phelps, sat down to discuss Jeremy’s path into Levels, his current role as an engineer and what he’s learned during his time here. ...

21 Feb 202246min

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