#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)

#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)

Mike Haney, Levels Editorial Director, and Casey Means, Levels Chief Medical Officer, sat down with Jon Bier, Founder and Chief Executive of our PR agency, Jack Taylor PR. Mike, Casey, and Jon dig into the advantages of collaborating with PR agencies, like JTPR, and how press helps bring attention to Levels and the metabolic health crisis.


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Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(11:18) - Work with brands that are solving problems
(14:25) - Not every brand needs PR
(20:00) - PR isn’t a silver bullet early on
(21:13) - Look at the work of a PR company
(26:30) - More transparency is better
(29:07) - Use storytelling to educate
(34:56) - Look for cultural alignment
(41:54) - Be platform agnostic
(49:38) - Think in terms of soundbites
(1:02:05) - Don’t rely on celebrities and athletes

Transcripts & Show Notes

Watch the Video – https://youtu.be/YndcxHKAnO4

Episoder(291)

#19 – Pursuing podcasts, affiliates & influencers (Tom Griffin & Ben Grynol)

#19 – Pursuing podcasts, affiliates & influencers (Tom Griffin & Ben Grynol)

Tom Griffin, Head of Partnerships, is no stranger to running a process. Early in his career, he worked with Andrew Yang at Venture for America. Eventually, he joined Halo Neuroscience, where he focuse...

16 Aug 202143min

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠ht...

9 Aug 20211h 19min

#17 – Building a content machine – Part 1 (Casey Means & Mike Haney)

#17 – Building a content machine – Part 1 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels. Sign Up to Get Your Free Ultimate Guide to Glucose: htt...

2 Aug 20211h 15min

#16 – The path to Levels (Josh Mohrer & Ben Grynol)

#16 – The path to Levels (Josh Mohrer & Ben Grynol)

Josh Mohrer – JM as he’s known within the Levels team – is a proud New Yorker. Startups have always been a part of his life and, in 2011, he joined one of the fastest growing startups of the past deca...

26 Jul 202142min

#15 – History of Product at Levels (David Flinner & Ben Grynol)

#15 – History of Product at Levels (David Flinner & Ben Grynol)

David Flinner – Head of Product and one of the co-founders of Levels – spent many years working in Product at Google, where he was exposed to a number of large and challenging problems. Sign Up to Ge...

19 Jul 202142min

#14 – Founder dynamics (Sam Corcos, Josh Clemente & Ben Grynol)

#14 – Founder dynamics (Sam Corcos, Josh Clemente & Ben Grynol)

Josh Clemente, Founder of Levels, and Sam Corcos, CEO and one of the co-founders of Levels, were acquaintances for a number of years before they co-founded the company. Sign Up to Get Your Free Ultim...

12 Jul 20211h 2min

#13 – Documenting culture (Michael Mizrahi & Ben Grynol)

#13 – Documenting culture (Michael Mizrahi & Ben Grynol)

The evolution of culture at startups can have different paths. For in-person teams, culture may be developed through the daily, in-person interactions and water cooler conversations that take place. F...

5 Jul 202156min

#12 – NPS Unicorn (Mike Haney & Ben Grynol)

#12 – NPS Unicorn (Mike Haney & Ben Grynol)

As we’ve been building Levels, two factors that we’ve been focused on are Member feedback and Member experience. Internally, we have a goal of building a NPS Unicorn – a company with a NPS score of 90...

28 Jun 202141min

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