#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's extensive experience with e-mail and performance marketing at Dropbox, Twitch and Disney Streaming. They also dug into how e-mail is a strong lever in building engagement and why companies should consider this as a strong distribution channel.


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(05:45) - Applying baseball vendor logic to marketing
(12:14) - Minimize the risk of launching Disney+
(16:15) - Be prepared for the end of free trial period
(18:27) - Segments need to be distinct
(22:03) - Get the messaging right for each group
(23:26) - Keep people engaged in the short term
(25:06) - Create long term fans
(30:18) - Make content for all the segments
(40:28) - Lean into product-led growth
(50:31) - Sometimes a left-field idea is the best one

Transcripts & Show Notes

Watch the Video – https://youtu.be/GYwgQMI75DA

Episoder(293)

#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)

#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)

Mike Haney, Levels Editorial Director, and Casey Means, Levels Chief Medical Officer, sat down with Jon Bier, Founder and Chief Executive of our PR agency, Jack Taylor PR. Mike, Casey, and Jon dig int...

11 Mar 20221h 4min

#84 - Startup Equity 101: ISOs, NSOs, RSUs, Secondary Sales, & other things you should know | Henry Ward, Sam Corcos, & Zac Henderson

#84 - Startup Equity 101: ISOs, NSOs, RSUs, Secondary Sales, & other things you should know | Henry Ward, Sam Corcos, & Zac Henderson

The idea of startup equity can be an overwhelming concept. What are the differences between ISOs, NSOs, RSUs, Secondary Sales, and other factors that will impact your employees when building a startup...

10 Mar 202241min

#83 - How one community call brought Michelle to Levels (Michelle Las & Ben Grynol)

#83 - How one community call brought Michelle to Levels (Michelle Las & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with Levels recruiter, Michelle Las, to chat about her introduction to the Levels team, which was a member community call. They dived into how this call is ...

8 Mar 202245min

#82 - Healthy nutrition plans are not one-size-fits-all (Lauren Kelley-Chew & Brigid Titgemeier)

#82 - Healthy nutrition plans are not one-size-fits-all (Lauren Kelley-Chew & Brigid Titgemeier)

Levels Head of Clinical Product, Lauren Kelley-Chew, sat down with nutritionist, Brigid Titgemeier, to chat about personalized nutrition, why it's important and why it's integral to getting people on ...

7 Mar 20221h 5min

#81 - Being intentional with team culture & incentive alignment (Tim Kendall & Sam Corcos)

#81 - Being intentional with team culture & incentive alignment (Tim Kendall & Sam Corcos)

Sam Corcos, Levels CEO, sat down with Tim Kendall, one of our investors and one of the earliest employees of Facebook, to chat about the concept around culture and incentive alignment within a company...

4 Mar 202247min

#80 - Building a startup: A Q&A with Latitud (Sam Corcos)

#80 - Building a startup: A Q&A with Latitud (Sam Corcos)

Levels CEO, Sam Corcos, sat down with Latitud, a fund and Incubator that focuses on nurturing and building tech founders in Latin America. Sam chatted about his own startup experience and some of the ...

3 Mar 202241min

#79 - Acting in the best interest of the company (Ben Grynol & Michael Mizrahi)

#79 - Acting in the best interest of the company (Ben Grynol & Michael Mizrahi)

Levels Head of Growth, Ben Grynol, and Head of Operations, Michael 'Miz' Mizrahi, discuss the concept of acting in the best interest of the company, a principle from Reed Hastings’ book, "No Rules Rul...

28 Feb 202235min

#78 - A deep dive on written communications (Sam Corcos & David Perell)

#78 - A deep dive on written communications (Sam Corcos & David Perell)

Sam Corcos, Levels CEO, sat down with David Perell, writer, teacher and podcaster for North Star Podcast. They chatted about the mental barriers to writing, especially when it requires deep thought an...

25 Feb 202253min

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