#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's extensive experience with e-mail and performance marketing at Dropbox, Twitch and Disney Streaming. They also dug into how e-mail is a strong lever in building engagement and why companies should consider this as a strong distribution channel.


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(05:45) - Applying baseball vendor logic to marketing
(12:14) - Minimize the risk of launching Disney+
(16:15) - Be prepared for the end of free trial period
(18:27) - Segments need to be distinct
(22:03) - Get the messaging right for each group
(23:26) - Keep people engaged in the short term
(25:06) - Create long term fans
(30:18) - Make content for all the segments
(40:28) - Lean into product-led growth
(50:31) - Sometimes a left-field idea is the best one

Transcripts & Show Notes

Watch the Video – https://youtu.be/GYwgQMI75DA

Episoder(295)

#31 – The future of hardware for continuous glucose monitoring (Josh Clemente & Ben Grynol)

#31 – The future of hardware for continuous glucose monitoring (Josh Clemente & Ben Grynol)

As a company focused on metabolic health and continuous glucose monitoring, it's important for Levels to be on the forefront of technology. For our team, it means that we must understand what's possib...

14 Okt 202152min

#30 – Who let Colonel Mustard into the mansion? (Dr. Robert Lustig & Dr. Casey Means)

#30 – Who let Colonel Mustard into the mansion? (Dr. Robert Lustig & Dr. Casey Means)

In September of 2021, Dr. Robert Lustig participated in a Book Club with the Levels Community, where he discussed his latest book – Metabolical. For the session, Dr. Casey Means, Co-founder & Chief Me...

11 Okt 202133min

#29 – Mental models and heuristics – shortcuts to be more productive (Sam Corcos & Ben Grynol)

#29 – Mental models and heuristics – shortcuts to be more productive (Sam Corcos & Ben Grynol)

Mental models allow us to take shortcuts when makings decisions. The heuristics that create the foundation of mental models can be stacked on top of each other to form new mental models, when solving ...

7 Okt 20211h 6min

#28 – Ecosystems & platforms – a deep dive into tech (David Rosenthal & Ben Grynol)

#28 – Ecosystems & platforms – a deep dive into tech (David Rosenthal & Ben Grynol)

When most companies start, they are single-threaded companies. More specifically, companies start with one product or revenue stream and evolve. Amazon is a great example of a company that has built a...

4 Okt 20211h 14min

#27 – Principles of effective communication (Michael Mizrahi & Sam Corcos)

#27 – Principles of effective communication (Michael Mizrahi & Sam Corcos)

Communication and communication platforms – specifically in a work setting – can lead to increased productivity, or can unfold as a distraction mechanism for urgency. Unfortunately, for most companies...

30 Sep 202148min

#26 – Nutrition & Kids – A parent's perspective (Kelly LeVeque & Ben Grynol)

#26 – Nutrition & Kids – A parent's perspective (Kelly LeVeque & Ben Grynol)

For parents, feeding kids a balanced diet can feel like an uphill battle. People are surrounded by fast, convenient and highly processed food items, which can make the idea of 'meal time' easier to ge...

27 Sep 202150min

#25 – Understanding predictive markers of metabolic dysfunction (Dr. Sara Gottfried & Dr. Casey Means)

#25 – Understanding predictive markers of metabolic dysfunction (Dr. Sara Gottfried & Dr. Casey Means)

Dr. Sara Gottfried – a pioneer in health, research, and education – has seen more than 25,000 patients over the past two decades. She's a physician scientist, who graduated from Harvard Medical School...

23 Sep 20211h 23min

#24 – Perseverance, grit & performance (Mike Barwis & Ben Grynol)

#24 – Perseverance, grit & performance (Mike Barwis & Ben Grynol)

Mike Barwis has spent more than 30 years training professional athletes to be their best. But, it's not just physical performance that Mike focuses on during training sessions. Rather, he believes tha...

20 Sep 202157min

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