#162 - Influencer marketing: Beneficial partnership endorsements, relationship management, & organic growth | Tom Griffin, Jackie Tsontakis, & Steph Coates

#162 - Influencer marketing: Beneficial partnership endorsements, relationship management, & organic growth | Tom Griffin, Jackie Tsontakis, & Steph Coates

When is it beneficial to welcome influencers to your marketing plan? Here are the details on how Levels thinks about influencer marketing, partnership endorsements, relationship management, and organic growth in this chat between Tom Griffin, Jackie Tsontakis, & Steph Coates. Look for multiple new shows per week on A Whole New Level, where we have in-depth conversations about metabolic health and how the Levels startup team builds a wellness movement from the ground up in the health and wellness tech industry.


Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl


Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

🎙 What Tom Griffin, Jackie Tsontakis, and Steph Coates discuss:

(02:56) – What does partnership mean?

(07:15) – The influence of content creators

(15:01) – Why we’re focusing on a specific audience

(17:28) – Offer access to the people who need it most

(20:13) – How partnership can pressure food companies into having higher standards

(28:08) – The Ferriss Effect

(33:33) – Finding the right partnerships

(41:30) – How async has shaped Levels

(50:12) – The challenges of scaling

Transcripts & Show Notes

🔗 Helpful links:

Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

Connect with Steph on LinkedIn: https://linkedin.com/in/stephanie-coates

Episoder(292)

#44 - Creating engagement in a world of ever changing attention (Ali Spagnola & Ben Grynol)

#44 - Creating engagement in a world of ever changing attention (Ali Spagnola & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with long-time Levels friend and content creator, Ali Spagnola, to discuss how she strikes a balance with her content in order to serve the ever-changing au...

22 Nov 202150min

#43 - One CEO's 81 pound weight loss using a Levels CGM (Betsy McLaughlin & Casey Means)

#43 - One CEO's 81 pound weight loss using a Levels CGM (Betsy McLaughlin & Casey Means)

For 40 years, Betsy McLaughlin (former CEO of Hot Topic) worked out consistently and tried several diets—even bespoke nutrition programs—to change her metabolism and lose weight, but nothing worked. I...

18 Nov 202152min

#42 - Why remote and async teams should use Loom (Vinay Hiremath & Sam Corcos)

#42 - Why remote and async teams should use Loom (Vinay Hiremath & Sam Corcos)

Levels CEO, Sam Corcos, sat down with Vinay Hiremath, CEO of Loom, to discuss their outlook on remote and asynchronous communication and how Loom will benefit everyone in the workplace. Sign Up to Ge...

17 Nov 20211h 4min

#41 - The role of design in behavior change (Alan McLean & Ben Grynol)

#41 - The role of design in behavior change (Alan McLean & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with Alan McLean, Head of Design at Levels, to discuss Alan's design philosophy, his approach to re-designing the Levels app, as well as his past experience...

15 Nov 202148min

#40 - Stay off my operating table (Philip Ovadia & Casey Means)

#40 - Stay off my operating table (Philip Ovadia & Casey Means)

Levels' Chief Medical Officer, Dr. Casey Means, sat down with Dr. Philip Ovadia to discuss the key factors that lead to poor metabolic health. As well, they discussed their views on how to solve the m...

11 Nov 20211h 14min

#39 - The Levels cultural handbook (Sam Corcos & Josh Clemente)

#39 - The Levels cultural handbook (Sam Corcos & Josh Clemente)

Sam Corcos, CEO of Levels, and Josh Clemente, Founder of Levels, sat down to discuss their outlook on a cultural handbook which was created by Miz, Head of Operations at Levels. The handbook dives int...

9 Nov 20211h 5min

#38 - Mainstream media vs. the creator economy (Ben Grynol, Mike Haney & Tom Griffin)

#38 - Mainstream media vs. the creator economy (Ben Grynol, Mike Haney & Tom Griffin)

There is a major shift happening with traditional, mainstream media and the creator economy.  Levels team members, Mike Haney, Head of Content, Tom Griffin, Head of Partnerships, and Ben Grynol, Head ...

8 Nov 202148min

#37 - From school to startup (Braden McCarthy & Ben Grynol)

#37 - From school to startup (Braden McCarthy & Ben Grynol)

Many times, when people go through post-secondary school, they aren't aware of what career they want to pursue upon graduating. For Braden McCarthy – part of the Operations team at Levels – he went st...

4 Nov 202142min

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