AdTech Heroes - Interviews with Advertising Technology Executives27 Sep 2021

Ep. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial Times

In this week’s episode of

AdTech Heroes podcast, we chat with Lucy Marchington, Media Director at the Financial Times.

During Lucy’s time at the Financial Times, she has established the audience marketing and commercial product teams, supported the growth of content sales, and changed the company’s overall approach to buying.

The episode begins with Lucy talking more about her career and background. With experience in selling and buying media, Lucy speaks about the differences between the two and which role she prefers.

Lucy then discusses the importance of keeping up with new technology in the industry. She also talks about her evolution in the sector, explaining how her role has changed over the years. She moves on to what other competitors in the publishing industry are doing and what the Financial Times does to stand out.

The hiring process of the Financial Times is also discussed. Lucy explains how the company works to find the right talent for the brand, whether hiring for sales or product roles.

Lucy also speaks about the impending death of the cookie and how this has affected any changes made to the Financial Times website. The episode concludes with Lucy sharing what she expects for the future of digital advertising.

Do you want to discover how the world’s leading global business publication, the Financial Times, deals with digital advertising? Then tune in to this week’s episode of

AdTech Heroes podcast, with Lucy Marchington, Media Director at the Financial Times.

Financial Times

We’d love to hear from you

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(61)

Ep. 53: Building a Career in Adtech

In this episode of the #AdTechHeroes podcast, Jon Wallett welcomes Nobles Crawford, Assistant Vice President of Corporate Brand Engagement at L'Oreal. They discuss Crawford's career journey, the evolu...

29 Sep 202523min

Ep. 52: Reimagining Commerce for the Agentic Era

Welcome to the first episode of Season 4 of the AdTech Heroes podcast. Our new host, Jon Wallett (Head of Sales, East Coast at Seedtag) welcomes Amie Owen, the Global Chief Commerce Officer at IPG Med...

15 Sep 202538min

Ep. 51: MindSync: The Role of Empathy in Advertising

In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing. Charles unveils his entrepreneurial journey, the purpo...

26 Aug 202536min

Ep. 50: T&P: Integrating Creative, Data & Performance

In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) covers the integration of creative data and performance in advertising. Tom emphasizes the role of data in pr...

20 Aug 202533min

Ep. 49: Decoding Media Measurement with M+C Saatchi Performance

In this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement.He explores the role of technolo...

31 Jul 202540min

Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement

In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to ...

2 Jul 202517min

Ep. 47: Starcom: The Dynamics of Consolidation in Advertising

In this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolid...

24 Jun 202536min

Ep. 46: UM: When Branding Meets Performance

In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing. Louise shares her unique ca...

3 Jun 202530min