Ep. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

Ep. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

How has TV trading changed over the last decade? Has it properly adjusted to consumer change?

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These were the two questions we posed to our guest, for today's episode of AdTech Heroes.

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During the conversation, Mike & Dal discuss:

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✅ How has TV changed and how is it adjusting to consumer change?

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✅ Programmatic vs direct. How has that evolved?

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✅ How do you now measure TV effectiveness?

Episoder(57)

Ep. 49: Decoding Media Measurement with M+C Saatchi Performance

Ep. 49: Decoding Media Measurement with M+C Saatchi Performance

In this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement.He explores the role of technolo...

31 Jul 202540min

Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement

Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement

In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to ...

2 Jul 202517min

Ep. 47: Starcom: The Dynamics of Consolidation in Advertising

Ep. 47: Starcom: The Dynamics of Consolidation in Advertising

In this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolid...

24 Jun 202536min

Ep. 46: UM: When Branding Meets Performance

Ep. 46: UM: When Branding Meets Performance

In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing. Louise shares her unique ca...

3 Jun 202530min

Ep. 45: FirstParty Capital: The Future of AdTech Investment

Ep. 45: FirstParty Capital: The Future of AdTech Investment

In this episode of the AdTech Heroes podcast, Dal speaks with Rich Ashton, Managing partner at FirstParty Capital, about investing in the adtech industry. Rich shares his journey into adtech, industry...

21 Mai 202530min

Ep. 44: The New Rules of TV Measurement

Ep. 44: The New Rules of TV Measurement

In this episode of the AdTech Heroes podcast, host Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and th...

7 Mai 202543min

Ep. 43: Mastering CTV: Insights from MiQ

Ep. 43: Mastering CTV: Insights from MiQ

In this episode, Dal speaks with Stephen Emsall, Head of Advanced TV at MiQ, about the evolving landscape of Connected TV (CTV) and its implications for the advertising industry. The conversation cove...

8 Apr 202530min

Ep. 42: Navigating AI Ethics in Advertising

Ep. 42: Navigating AI Ethics in Advertising

In this episode of the AdTech Heroes Podcast, Dal sits down with James Sandham, Global Head of Digital & AI Development at MullenLowe Global, to discuss the evolving landscape of AI ethics in the adve...

28 Mar 202549min

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