Ep. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

Ep. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

How has TV trading changed over the last decade? Has it properly adjusted to consumer change?

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These were the two questions we posed to our guest, for today's episode of AdTech Heroes.

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During the conversation, Mike & Dal discuss:

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✅ How has TV changed and how is it adjusting to consumer change?

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✅ Programmatic vs direct. How has that evolved?

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✅ How do you now measure TV effectiveness?

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Episoder(61)

Ep. 53: Building a Career in Adtech

Ep. 53: Building a Career in Adtech

In this episode of the #AdTechHeroes podcast, Jon Wallett welcomes Nobles Crawford, Assistant Vice President of Corporate Brand Engagement at L'Oreal. They discuss Crawford's career journey, the evolu...

29 Sep 202523min

Ep. 52: Reimagining Commerce for the Agentic Era

Ep. 52: Reimagining Commerce for the Agentic Era

Welcome to the first episode of Season 4 of the AdTech Heroes podcast. Our new host, Jon Wallett (Head of Sales, East Coast at Seedtag) welcomes Amie Owen, the Global Chief Commerce Officer at IPG Med...

15 Sep 202538min

Ep. 51: MindSync: The Role of Empathy in Advertising

Ep. 51: MindSync: The Role of Empathy in Advertising

In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing. Charles unveils his entrepreneurial journey, the purpo...

26 Aug 202536min

Ep. 50: T&P: Integrating Creative, Data & Performance

Ep. 50: T&P: Integrating Creative, Data & Performance

In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) covers the integration of creative data and performance in advertising. Tom emphasizes the role of data in pr...

20 Aug 202533min

Ep. 49: Decoding Media Measurement with M+C Saatchi Performance

Ep. 49: Decoding Media Measurement with M+C Saatchi Performance

In this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement.He explores the role of technolo...

31 Jul 202540min

Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement

Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement

In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to ...

2 Jul 202517min

Ep. 47: Starcom: The Dynamics of Consolidation in Advertising

Ep. 47: Starcom: The Dynamics of Consolidation in Advertising

In this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolid...

24 Jun 202536min

Ep. 46: UM: When Branding Meets Performance

Ep. 46: UM: When Branding Meets Performance

In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing. Louise shares her unique ca...

3 Jun 202530min

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