Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

How has OOH advertising changed over the last decade?

---

Well... one *major* way it's changed is the introduction of programmatic.

---

It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home.

---

Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift"

---

During the conversation, Dal & Dom discussed:

---

✅ The Whitepaper campaign they ran in association with TPA Labs.

---

✅ History of OOH and how it's developed over the years.

---

✅ The elements of a great OOH campaign.

Episoder(60)

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
rss-pa-konto
pengepodden-2
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
okonomiamatorene
rss-sunn-okonomi