The Utility Industry Is Rebranding Itself
Energy Gang31 Mar 2016

The Utility Industry Is Rebranding Itself

Utilities are often criticized for not connecting deeply enough with their customers. In a world where choice is becoming more important -- turning ratepayers into dynamic consumers -- power companies need to offer a wider range of services and communications outlets. One way to better connect: use more consumer-friendly language. According to a report in the Huffington Post this week, the Edison Electric Institute recently hired a marketing expert to help member companies better message themselves. “They view us a monopoly, no incentives to serve the customers. They view us as stuck in the past in terms of technology," said PR guru Michael Maslansky in a presentation to the EEI board this January on consumer focus groups. "We need to be able to think about something sustained, something repetitious, something ongoing.” Is this just a public relations ploy to improve the image of utilities? Or is it a serious attempt to engage with customers? We'll discuss in this week's show. In our second segment, we'll talk about the Energy Information Administration's new report defending its forecasting and data gathering. Finally, we'll discuss a new analysis from the National Renewable Energy Laboratory showing that America can technically get 39 percent of its electricity from rooftop solar. The Energy Gang is produced by Greentechmedia.com. The show features weekly discussions between energy futurist Jigar Shah, energy policy expert Katherine Hamilton and Greentech Media Editor Stephen Lacey. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(579)

Can the LA Olympics in 2028 be a catalyst for clean energy? How the games could remake transport, power and clean air in the car capital of America

Can the LA Olympics in 2028 be a catalyst for clean energy? How the games could remake transport, power and clean air in the car capital of America

Los Angeles will host the 2028 Olympic and Paralympic Games, an event that poses formidable logistical challenges. To put it in terms that will be familiar to many Americans, it is the equivalent of s...

14 Jul 47min

Why is it so hard to build big energy projects? The barriers that obstruct new infrastructure development, and how to get past them

Why is it so hard to build big energy projects? The barriers that obstruct new infrastructure development, and how to get past them

Whoever you ask, you are likely find broad agreement that the world needs more energy infrastructure. Whether you are worried about ensuring secure supplies, powering new data centres, or cutting gree...

7 Jul 1h 6min

The new politics of power: What's really driving up American electricity bills? And what can we do about it?

The new politics of power: What's really driving up American electricity bills? And what can we do about it?

US residential electricity prices have risen by more than 40 per cent since the start of 2021, which is much faster than general inflation. Utilities requested a total of $31 billion in increased rate...

23 Jun 46min

Methane is both a problem and an opportunity: How market-based solutions can cut emissions even after climate policy has retreated

Methane is both a problem and an opportunity: How market-based solutions can cut emissions even after climate policy has retreated

Methane is the second-most important greenhouse gas, after carbon dioxide. It has accounted for roughly 30% of human-induced global warming since the 19th century. But it is also a valued commodity, u...

15 Jun 50min

How AI is changing the natural gas industry

How AI is changing the natural gas industry

There are two great forces reshaping the world of energy today. The AI boom and the wave of investment in new data centres have sent power producers scrambling for generation capacity to meet soaring ...

12 Jun 43min

The Iran war and the energy transition: what happens when the world is focused on supply security, not emissions

The Iran war and the energy transition: what happens when the world is focused on supply security, not emissions

The conflict in the Middle East has created severe disruption to shipping traffic through the Strait of Hormuz, taking roughly 20% of global supplies of liquefied natural gas (LNG) off the market. It ...

9 Jun 49min

It is too hard to build things in America: Can permitting reform begin a new era for energy investment?

It is too hard to build things in America: Can permitting reform begin a new era for energy investment?

America is facing an energy supply crisis created by surging demand for electricity from data centres. A transition to a lower-carbon system requires massive investment in new clean energy infrastruct...

25 Mai 1h 1min

How US utilities are adapting to a high-growth world for power demand. The head of America's largest electricity industry group explains the critical role played by regulators

How US utilities are adapting to a high-growth world for power demand. The head of America's largest electricity industry group explains the critical role played by regulators

The era of stagnant electricity demand in the US is over. Data centres, electrification, and reshoring of manufacturing are driving a surge in demand that is stronger that anything that anyone current...

19 Mai 48min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
rss-pa-konto
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
utbytte
rss-skravla-gar
okonomiamatorene
lederpodden
liberal-halvtime
finansredaksjonen
rss-impressions-2
pengesnakk
paretopodden