Launching Products in Brazil with Amanda Martins

Launching Products in Brazil with Amanda Martins

Isaac speaks to Amanda Martins, the Founder of LatAm Trampoline, a product launch and operations specialist who helps businesses successfully expand into Latin America. They talk about:

  • Entry strategies, including MVP testing, localization, and partnering with locals.
  • Brazil's large market, tech-savvy population, and how founders may face less competition than in other markets.
  • How a grasp of market dynamics is crucial for entry, such as the need for competitive pricing and the knowledge of the distinctions between the affluent and non-affluent market segments.
  • The challenges and risks of entering the Brazilian market, including the importance of timing, understanding of local competition, and the inevitable bureaucracy.
  • Opportunities for scalable solutions in fintech, B2B SaaS, climate tech, mobility, agriculture tech, and more.
  • The role of WhatsApp for business in Latin America, and lots more.

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Episoder(52)

Corruption, Compliance, and Corporate Governance in Brazil

Corruption, Compliance, and Corporate Governance in Brazil

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Juliana Wainstein, a lawyer and member of the compliance team at FAS Advogados - part of the CMS group - for a timely con...

3 Sep 1h 1min

Beyond Landmarks: The Changing Nature of Brazilian Luxury Travel

Beyond Landmarks: The Changing Nature of Brazilian Luxury Travel

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Mayra Iguchi, partner at HIP Hotels to learn about the Brazilian luxury travel market. With over 20 years in the travel i...

6 Aug 55min

Solving Last-Mile Logistics in Brazil, One Spreadsheet at a Time

Solving Last-Mile Logistics in Brazil, One Spreadsheet at a Time

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Stefan Rehm, co-founder and CEO of Intelipost. German by birth, Brazilian by choice, Stefan arrived in São Paulo in 2012 ...

2 Jul 1h

Guilherme Hannud on Finding Empathy and Freedom in the Art of International Trade

Guilherme Hannud on Finding Empathy and Freedom in the Art of International Trade

In this episode of Brazil (is not) for Beginners, Isaac sits down with Guilherme Hannud, international trade veteran, serial entrepreneur, and author — a man who has spent 55 years representing Brazil...

4 Jun 1h 8min

50 Years on the Front Lines of Brazilian Trade with Roberto Giannetti

50 Years on the Front Lines of Brazilian Trade with Roberto Giannetti

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Roberto Giannetti da Fonseca, economist, trade diplomat, and one of the most seasoned voices in Brazilian international t...

7 Mai 1h 14min

Taking Calculated Risks and Building with Purpose with Tsai Chi-Yu

Taking Calculated Risks and Building with Purpose with Tsai Chi-Yu

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Tsai Chi-yu, Founder and CEO of Stay, to discuss his entrepreneurial journey, the lessons he learned working on scaleups ...

2 Apr 1h 11min

Uncorking Brazilian Wine and Its Place in the Global Wine World

Uncorking Brazilian Wine and Its Place in the Global Wine World

In this episode of Brazil (is not) for Beginners, host Isaac Matzner sits down with Alykhan Kareem, co-founder and former CEO of Sonoma Market, Latin America's leading premium wine marketplace, for a ...

5 Mar 1h 14min

Beyond Big Banks: How Sicoob’s Cooperative Model is Helping to Shape the Future of Financial Access in Brazil

Beyond Big Banks: How Sicoob’s Cooperative Model is Helping to Shape the Future of Financial Access in Brazil

Welcome to the new season of Brazil (is not) for Beginners! To kick things off, host Isaac Matzner sits down with Louize Oliveira, Coordinator of Sustainability at Sicoob, one of Brazil’s largest bank...

5 Feb 32min

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