274 | Simon Lockett, Adidas Global Category Director: Ultraboost
The Drop8 Jul 2024

274 | Simon Lockett, Adidas Global Category Director: Ultraboost

The Adidas Ultraboost is a legend, and legends never die. The newest edition is coming soon, and Thomas and Robbe talk with Simon Lockett about the newest updates, what it's like to manage such an important model, and how to market a shoe to different regions of the world.

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