FBC Downshift #83: Shell's Motorsport Sponsorship- Kai-Uwe Witterstein

FBC Downshift #83: Shell's Motorsport Sponsorship- Kai-Uwe Witterstein

It may sound fun but I can assure you that there is nothing easy about managing a global brand and sponsoring motorsport. I had to the opportunity to speak with Shell's Global Sponsorship manager, Kai-Uwe Witterstein, on our flight from the Indy 500 to The Coca Cola 600 as we did the double with Shell.

I think you'll enjoy this inside look at how a major global brand approaches motorsport sponsorship and you will quickly understand why Kai-Uwe is the right man for the job.

Enjoy this quick interview with Shell's man for global sponsorship and listen closely to how the lower oil prices have impacted the decisions and approach to motorsport sponsorship. I think there is a lot to learn from Kai-Uwe about how major corporations have moved from check writers to highly efficient marketing and sponsorship organizations reliant on market forces and metrics to determine the ROI's of their efforts.

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Episoder(683)

Dutch GP Review | ep 1005

Dutch GP Review | ep 1005

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Cadillac Fires Lowdon, FIA Unbans Russia | ep 1004

Cadillac Fires Lowdon, FIA Unbans Russia | ep 1004

In this episode, we analyze Cadillac's leadership changes, the FIA's decision to lift restrictions on Russia and Belarus, and the upcoming rule changes for 2027. We cover Max's criticisms of the curre...

18 Aug 1h 15min

The FIA Says It Was Outvoted | ep 1003

The FIA Says It Was Outvoted | ep 1003

This Formula 1 podcast episode breaks down Liberty Media’s Q2 financial results, the FIA’s 2026 rules debate, and the latest Alpine valuation talk. It’s a sharp, entertaining look at the business side...

11 Aug 1h 15min

F1 Stopped Explaining Itself | ep 1002

F1 Stopped Explaining Itself | ep 1002

Join Grace and me as we discuss George Lucas and nobody caring how a driver drives their car. We cover other things like race location flexibility, team funding, and the future of drivers like George ...

4 Aug 1h 15min

McLaren's Comeback, Mercedes' Stumble, and the Blue Flag Fiasco | ep 1001

McLaren's Comeback, Mercedes' Stumble, and the Blue Flag Fiasco | ep 1001

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27 Jul 1h 13min

Belgian GP review: the 1,000th lap! | ep 1000

Belgian GP review: the 1,000th lap! | ep 1000

Join Paul, Grace and me as we review the Belgian GP over the past twenty years and celebrate our 1,000th episode. We've been podcasting about Formula 1 for twenty years and we celbrate it by honoring ...

21 Jul 1h 45min

Who Gets to Build the Next Engine? | ep 999

Who Gets to Build the Next Engine? | ep 999

Join Grace and me as we discuss the Williams crisis, Max Verstappen's future and the return of V8 engines! We cover it all this week including some Albon's Cats. Chapters:00:00 Introduction and Podcas...

14 Jul 1h 3min

Leclerc needed to win the British GP | ep 998

Leclerc needed to win the British GP | ep 998

Join Paul and me as we review the British Grand Prix and discuss why every team, every driver. Oh, we also talk about strategy, results, and why Alpine and Racing Bulls are an equally exciting battle....

7 Jul 1h 19min

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