122. KICK @$$ SOCIAL | Brands Getting Personal with Personas (feat. Creative Director, "I'm a snake" guy, Matt Keck)

122. KICK @$$ SOCIAL | Brands Getting Personal with Personas (feat. Creative Director, "I'm a snake" guy, Matt Keck)

Matt Keck is a creative director who worked on the Wendy's account for over a decade and is also known for the old YouTube meme "I'm a snake."


This week, Brit and Chase tracked down Matt to talk about what he learned about going viral, turning online beefs into social gold, creating "Stans," and humanizing brands, including helping Wendy take her crown as the Queen troll of the internet. Plus, his new podcast, #RoastMe: the story of the Wendy’s Twitter account, and his upcoming comedy special.


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TIMESTAMPS:

04:20: Wendy’s Twitter Beginnings

09:44: Changing the brand messaging

10:30: Human jokes rather than bots

10:52: Creating “Stans”

12:26: “Going Native”

15:56: Applying improv to social

17:22: Trolling the trolls

18:40: Trusting your teams, the ephemeral nature of social

20:50: Creating your own version of “a moment” vs chasing a moment

22:52: “Community Engagers”

24:20: Being successful before anybody knew what you were doing

25:22: Ask for forgiveness and not permission

27:47: Social Buckets vs. Open Real-Time Tweets

34:02: How the Rap Battle got made

36:46: What makes people pause, stop, and engage

38:27: Cameo

40:10: Matt’s Comedy Show


FOLLOW MATT:

YouTube

Instagram

LinkTree

#RoastME Podcast on Spotify and Apple


MUSIC:

"Praise The Lord (Da Shine) (Instrumental) ft. Skepta" (A$AP Rocky), "18 Carat Affair" (Desire)


©2024 The Furious Curious, Britton Rice, Chase Domergue

Episoder(77)

71. The Mechanics of Storytelling: Part 2

71. The Mechanics of Storytelling: Part 2

Today we’re talking about The Mechanics of Storytelling: Part 2. I’m Brit, he’s Ben and this is The Furious Curious. SOURCES: "How to Structure a Story: The Fundamentals of Narrative - article" (Author Learning Center), "How to Write a Better Novel: The 4 Most Common Story Structures" (MasterClass. 08/30/2021), "Story Structure: 3 Proven Templates for Timeless Storytelling" (Self-Publishing School, R.E Vance, 11/09/2021). Second City, accelerated writing (levels 1-3) under Jay Steigmann, February - April, 2019. MUSIC: "Agnate Ukuleles" (Steve Jablonsky). ©2022 Britton Rice, Ben Santoriello.

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70. The Mechanics of Storytelling: Part 1

70. The Mechanics of Storytelling: Part 1

Today we’re talking about The Mechanics of Storytelling: Part 1. I’m Brit, he’s Ben Santoriello and this is The Furious Curious. SOURCES: "How to Structure a Story: The Fundamentals of Narrative - article" (Author Learning Center), "How to Write a Better Novel: The 4 Most Common Story Structures" (MasterClass. 08/30/2021), "Story Structure: 3 Proven Templates for Timeless Storytelling" (Self-Publishing School, R.E Vance, 11/09/2021). Second City, accelerated writing (levels 1-3) under Jay Steigmann, 02/19 -04/19). MUSIC: "Agnate Ukuleles" (Steve Jablonsky). ©2022 Britton Rice, Ben Santoriello.

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69. Ikigai (feat. bestselling author, career and workplace expert, Lindsey Pollak)

69. Ikigai (feat. bestselling author, career and workplace expert, Lindsey Pollak)

This week, Brit talks to New York times bestselling author, keynote speaker, and career and workplace expert, Lindsey Pollak about the Japanese concept of Ikigai. Ikigai (生き甲斐, 'a reason for being') is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living. LINKS: https://lindseypollak.com BOOK: Recalculating: Navigate Your Career Through the Changing World of Work https://lindseypollak.com/books/recalculating/ TEDx talk: https://www.youtube.com/watch?v=kaCQ-giZOxg MUSIC: "ekki hugsa (amsterdam) - live (Ólafur Arnalds)

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53. Sleep's New Frontier

53. Sleep's New Frontier

Today we're talking about Sleep's New Frontier, with reoccurring guest, writer Chase Domergue."Sleep expert Matthew Walker on the secret to a good night’s rest" (Janan Ganesh, Finacial Times, 01/11/2019), "17 Proven Tips to Sleep Better at Night" (Rudy Mawer, MSc, CISSN, Healtline, 02/28/2020), "Why we're sleeping less" (By Madison Park, CNN, No date mentioned), "Working Americans Are Getting Less Sleep, Especially Those Who Save Our Lives" (10/28/2019), "Why are we so sleep deprived, and why does it matter?" (Michael S. Jaffee, The Conversation, 03/07/2018, 03/03/2020), "These Sleep Trends from Last Year Explain Why We’re All So Tired" (Casper Editorial Team, Casper.com, 02/17/2021), "Shipping Forecast Dreamland" (YouTube, Jayne Anne Strutt). BOOKS: Why We Sleep: Unlocking the Power of Sleep and Dreams" Matthew Walker, Sleep Smarter by Shawn Stevenson, How do Sleep by Rafael Pelayo. MENTIONS: Apps: Breethe, Calm, Oak, Random Shipping Forecast Podcast. MUSIC: "Mr. Sandman" (performed by Pomplamoose). ©2021 Britton Rice.

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Quick Update: Recent Events

Quick Update: Recent Events

With the pandemic and even more recently the events happening after the George Floyd tragedy, we decided to postpone our next episode this week to instead provide space for reflection during this time. Furthermore, since this is affecting many different communities, we encourage you all to safely engage in your local community to make a positive impact. Talk soon.

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