Mary Beth Pate, VP, Donor Experience and Philanthropy Marketing & Communications
On this episode of Alchemy, Mary Beth discusses her marketing career path from sports to healthcare and navigating regulations to grow both for-profit and non-profit healthcare brands nationally.
29 Mar 202319min
Heather Malenshek, SVP & Chief Marketing Officer, Land O'Lakes, Inc
Heather discusses her career success that named her on the Forbes World's Most Influential CMOs list and how she's bringing the Land O Lakes' collective brand story to life.
22 Mar 202323min
Kelly Solomon, Global Chief Marketing Officer, KIND
Kelly discusses her pioneering marketing career and KIND's newest "I See Almonds" wellness-focused commercial.
16 Mar 202324min
Paul Yau, CEO, Union Square Travel Agency: A Cannabis Store
Paul discusses opening New York's third dispensary, supporting women and BIPOC-owned cannabis brands and creating cost-effective standout in-store customer experiences.
8 Mar 202321min
David Spreckman, Executive Vice President, Marketing, Verano
David discusses Verano's recent We Say "Yes" brand campaign in partnership with Fyllo, measuring success from awareness campaigns and the New York opportunity.
23 Feb 202323min
Ishan Bhaumik, Global Vice President, GfK
Ishan discusses growing demand for cannabis & CBD audience insights, Twitter allowing cannabis ads and the rise of retail media.
17 Feb 202326min
Drew Stein, Co-Founder & CEO, Audigent
Drew discusses reaching high-ROI audiences that take action and outperform, future-proofing audience targeting strategies and the growing importance of contextual.
8 Feb 202324min
Jeff Culliton, President, The Adcom Group
Jeff discusses the unique brand agency landscape in Cleveland, brand safety in 2023 and his predictions for growth during economic downturns.
23 Jan 202329min
