Darrell Whitelaw, Chief Product Officer, Proper

Kerrigan discusses starting her own business as a female cannabis entrepreneur, the baby boomer target demographic, and remaining competitive in the CBD space with 12,000 points of distribution and th...

14 Jan 202118min

Paige discusses the growing trend of substituting alcohol with cannabis, how she encouraged a Fortune 500 company to invest in Canopy Growth, and her role in building the THC-infused bev-alc brand Lag...

8 Jan 202130min

Jackson discusses launching the Burt's Bees CBD line, the power of high-quality consumer targeting, and why cannabis audiences are the new gateway to growth for big brands.

29 Des 202024min

Adriaan Zimmerman & Ret Taylor discuss the personal and professional challenges and opportunities that led them to launch Ned & Co, their journey maturing as a cannabis brand in light of the growing c...

15 Des 202034min

Mark discusses the creation of the Pabst Blue Ribbon cannabis-infused seltzer, his journey working with the first national brand to innovate and enter the cannabis space, and Pabst Labs' partnership w...

10 Des 202023min

Kevin discusses how it was athletes that introduced him to cannabis, his journey building the Just Live brand, and the importance of leading with a consumer-centric mindset.

3 Des 202026min

Ben discusses his passion for creating companies and helping others launch their own, Vertosa’s infused-beverage partnership with traditional beer brand Pabst Blue Ribbon, and his commitment as CEO to...

19 Nov 202027min

Benjamin discusses how he's building the RedBull of CBD, the power of conveying a feeling through distinct brand content, design, and voice, and driving earned media through curating interactive marke...

12 Nov 202037min