Doug Zarkin, Vice President – CMO, Pearle Vision
Alchemy25 Mai 2023

Doug Zarkin, Vice President – CMO, Pearle Vision

Doug discusses taking a brand out of the "friend zone", leveling up the in-store experience and creating distinction in a commoditized category.

Episoder(192)

Annie Daly, Author, Destination Wellness

Annie Daly, Author, Destination Wellness

Annie discusses her career in journalism, the commercialization of health and wellness, and her new book, Destination Wellness: Global Secrets for Better Living Wherever You Are.

11 Mar 202122min

Alchemy Special: OkCupid, Columbia Care, Uber

Alchemy Special: OkCupid, Columbia Care, Uber

Leaders from OkCupid, Columbia Care, and Uber look back on the past year to discuss the success of their adaptive business and marketing strategies, agile leadership approaches and redefining business...

4 Mar 202143min

Chase Terwilliger, CEO, CBDistillery

Chase Terwilliger, CEO, CBDistillery

Chase discusses being one of the first players in the CBD space and the rise of CBN and CBG products.

25 Feb 202124min

Samantha Collins, CMO, Bhang

Samantha Collins, CMO, Bhang

Samantha discusses her career in alcohol and cannabis, occasion-based consumption trends, and the importance of packaging and compliance.

18 Feb 202119min

Scott Sundvor, CEO and Co-Founder, Space Coyote

Scott Sundvor, CEO and Co-Founder, Space Coyote

Scott discusses building brand awareness and loyalty in cannabis, the art of partnering with competitors to power profit, and must-knows for cannabis business fundraising.

11 Feb 202128min

Melissa Hobley, Global CMO, OkCupid

Melissa Hobley, Global CMO, OkCupid

Melissa discusses OkCupid's progressive marketing campaigns, the rising importance to users of including cannabis consumption preferences in dating apps, and how dating app engagement sky-rocketed dur...

4 Feb 202128min

Craig Dubitsky, Chief Innovation Strategist, Colgate-Palmolive & Founder of Hello Products

Craig Dubitsky, Chief Innovation Strategist, Colgate-Palmolive & Founder of Hello Products

Craig discusses partnering with Colgate, the single most penetrated brand in the world, creating hemp and CBD oral care product lines for the mainstream consumer, and developing compliant product pack...

28 Jan 202131min

Brendan McKee, Partner & CFO, Silver Therapeutics

Brendan McKee, Partner & CFO, Silver Therapeutics

Brendan discusses the process of opening new dispensary locations, keeping up with changing regulations, and closing the local opportunity gap in cannabis.

21 Jan 202120min

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