Bill Tine, VP of Marketing, King Arthur Flour

Bill Tine, VP of Marketing, King Arthur Flour

Send us a text Over the last few months, have you found yourself asking "what is a Sourdough starter," "why did my cookies crumble," or "what can I bake with these ingredients in my pantry"? Well, good news – you are not alone. As quarantine regulations hit the United States, King Arthur Flour noticed business was far from its usual pre-Easter pace. In the span on a few short days as shoppers hit grocery stores and stocked up on essentials, suddenly shelves were without flour. The team ...

Episoder(508)

#404: Interview with Michelle DeVore: Launching the Supercuts Reward Program

#404: Interview with Michelle DeVore: Launching the Supercuts Reward Program

Send us a text Designing an enterprise-level loyalty program from scratch is challenging on its own, but doing so for a large franchise organization like Supercuts—spanning 1,900 locations with over 4...

18 Nov 202424min

#403: Loyalty360 Loyalty Live | Monique De La Rosa, Ansira

#403: Loyalty360 Loyalty Live | Monique De La Rosa, Ansira

Send us a text Artificial intelligence (AI) and Machine Learning (ML) continue to be top of mind as marketers are leveraging AI and ML in a variety of ways to improve their customer loyalty programs a...

12 Nov 202415min

#402: Piada Italian Street Food Upgrades Customer Experience with Revamped Loyalty Program and Digital Ordering

#402: Piada Italian Street Food Upgrades Customer Experience with Revamped Loyalty Program and Digital Ordering

Send us a text The philosophy “the customer is always right” drives many marketers to value client, patron, and guest feedback. Piada Italian Street Food, known for its fresh Italian-inspired menu,...

23 Okt 202422min

#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

Send us a text When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadi...

16 Okt 202411min

#400: Loyalty360 Loyalty Live | Todd Hedberg, The Lacek Group

#400: Loyalty360 Loyalty Live | Todd Hedberg, The Lacek Group

Send us a text Founded in 1993, The Lacek Group designs, builds, and maintains loyalty programs for top brands across the globe. As part of the Ogilvy network, the Lacek team converts disconnected tec...

15 Okt 202424min

#399: Church’s Texas Chicken: Launching the REAL REWARDS Program and Developing a True Omnichannel Experience

#399: Church’s Texas Chicken: Launching the REAL REWARDS Program and Developing a True Omnichannel Experience

Send us a text Inspired by its San Antonio roots, Church’s Texas Chicken® has served flavorful fried chicken for over 72 years. Founded by George W. Church in a location across the street from the ico...

9 Okt 202416min

#398: Loyalty360 Loyalty Live | Caitlin Watson and David Shaw, WillowTree

#398: Loyalty360 Loyalty Live | Caitlin Watson and David Shaw, WillowTree

Send us a text Founded in 2008, WillowTree was built on a heritage of mobile applications. While the company still engages in much of that work, it’s grown into other areas in support of brands, inclu...

8 Okt 202422min

#397: Carter’s: Engaging the Next Generation of Customers with Creative Campaigns and Conversations

#397: Carter’s: Engaging the Next Generation of Customers with Creative Campaigns and Conversations

Send us a text Founded by William Carter, children’s apparel retailer Carter’s is nearly a 165-year-old company that helps parents navigate parenthood. Today, the company operates more than 1,000 stor...

7 Okt 202423min

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