Leaders in Customer Loyalty: Brand Stories | How Scene+ Curates its Loyalty Ecosystem to Fit Member Needs
Send us Fan Mail When Candice Troupe, the Senior Vice President of Marketing & Partnerships at Scene+, assesses the loyalty space in Canada, one word comes to mind: crowded. She notes that the average...
16 Jul 38min
Leaders in Customer Loyalty: Brand Stories | How Food Lion is Evolving Without Sacrificing Emotional Loyalty
Send us Fan Mail Before Nicole Hulstein began her role as Loyalty Campaign Development Manager at Food Lion, she worked in category management for the grocery chain, primarily focused on produce. And ...
9 Jul 19min
Leaders in Customer Loyalty: Supplier Voices | AI Has Created an Inflection Point for Loyalty. Are Brands Ready for it?
Send us Fan Mail Platforms such as Spotify, Amazon, and Netflix have not only innovated how people consume music, shop for everyday items, and watch movies and television—they have also permanently tr...
7 Jul 26min
#531: Leaders in Customer Loyalty: Brand Stories | How SECU Built Trust With its Members Before Launching its Loyalty Program
Send us Fan Mail For most financial institutions, launching a new rewards credit card means explaining the benefits to customers. For the North Carolina State Employees’ Credit Union (SECU), it meant ...
25 Jun 21min
#530: Leaders in Customer Loyalty: Brand Stories | ButcherBox’s Customer-Obsessed Values Are Driving its Loyalty Program
Send us Fan Mail When Reba Hatcher, Chief Commercial Officer for ButcherBox, looks back on the origins of her company’s loyalty program, she sees it being driven in part by the fact that she’s a self-...
18 Jun 20min
#529: Leaders in Customer Loyalty: Brand Stories | Inside WestJet’s Strategy to Keep Loyalty Simple in a Crowded Market
Send us Fan Mail As one of the pioneers of loyalty and rewards programs, the airline industry has long known the value these programs bring when it comes to customer engagement and retention. But in t...
11 Jun 35min
#528: Leaders in Customer Loyalty: Brand Stories | How Nothing Bundt Cakes Turned a Dormant Rewards Program into an Award Winner
Send us Fan Mail When Jenn McMillen began her role as Vice President of Guest Loyalty and Insights at Nothing Bunt Cakes in November 2024, she was tasked with the enormous responsibility of jumpstarti...
4 Jun 30min
#527: Leaders in Customer Loyalty: Brand Stories | How Wyndham Hotels & Resorts is building customer loyalty beyond hotel stays
Send us Fan Mail Wyndham Hotels & Resorts, which was founded in 1981, has become one of the world's largest hotel franchising companies with over 8,000 properties across 100 countries and over 20 bran...
28 Mai 29min
