Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Send a text Loyalty360's Mark Johnson interviews Brandon Logsdon, President and GM, Marketing Cloud and Fuel Pricing Solutions, PDI to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live ...

Episoder(513)

#441: Executive Spotlight: Tim Glomb, Wunderkind

#441: Executive Spotlight: Tim Glomb, Wunderkind

Send a text In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Tim Glomb, Head of Operational AI at Wunderkind. Glomb’s unconventional journey—from touring the world with platinum-se...

3 Mai 202518min

#440: Leaders in Customer Loyalty Brand Story: Virginia Lottery Bets Big on Customer Loyalty with Purpose-Driven Personalization

#440: Leaders in Customer Loyalty Brand Story: Virginia Lottery Bets Big on Customer Loyalty with Purpose-Driven Personalization

Send a text In a category often rooted in tradition, the Virginia Lottery is proving that innovation in customer loyalty can thrive even in a highly regulated and complex environment. Under the leader...

1 Mai 202524min

#439: Industry Voices: Accelerating Loyalty Through Mobile-First Engagement with Bambu’s Kyle Pretsch

#439: Industry Voices: Accelerating Loyalty Through Mobile-First Engagement with Bambu’s Kyle Pretsch

Send a text Brands are inundated with tools, touchpoints, and evolving consumer behaviors amid increasing economic uncertainty. In the current context the challenge isn't merely building loyalty, it’...

29 Apr 202533min

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty stra...

24 Apr 202525min

#437: Leaders in Customer Loyalty Industry Voices: Switchfly’s Nowell Outlaw on Travel as the Ultimate Loyalty Catalyst

#437: Leaders in Customer Loyalty Industry Voices: Switchfly’s Nowell Outlaw on Travel as the Ultimate Loyalty Catalyst

Send a text Brands are continually seeking innovative ways to enhance member engagement and provide additional value through their customer loyalty strategies. Integrating travel experiences into rewa...

22 Apr 202525min

#436: Executive Spotlight: Ryan Draude, Giant Foods

#436: Executive Spotlight: Ryan Draude, Giant Foods

Send a text In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Ryan Draude, Head of Loyalty Offer Management and Shopper Marketing at Giant Food. Draude shares his forward-thinking p...

19 Apr 202537min

#435: Publix’s Approach to Nurturing Loyalty with a People-First, Legacy-Driven Approach

#435: Publix’s Approach to Nurturing Loyalty with a People-First, Legacy-Driven Approach

Send a text For nearly a century, Publix has been a cornerstone of the Southeast’s grocery landscape, earning a level of customer devotion that transcends traditional shopping habits. Founded in 1930 ...

17 Apr 202524min

#434: Industry Voices: Jonathan Silver of Engage People on the Power of Pay with Points and Loyalty Innovation

#434: Industry Voices: Jonathan Silver of Engage People on the Power of Pay with Points and Loyalty Innovation

Send a text In an era where brands are increasingly scrutinizing the financial impact of their loyalty strategies, Jonathan Silver, CEO of Engage People, has a clear message: loyalty programs must dri...

15 Apr 202522min

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