Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Send a text Loyalty360's Mark Johnson interviews Brandon Logsdon, President and GM, Marketing Cloud and Fuel Pricing Solutions, PDI to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live ...

Episoder(509)

Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp

Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp

Send a text Mark Johnson, CEO of Loyalty360, spoke with Shannon DeVito, Senior Director of Book Strategy and Customer Experience at Barnes & Noble, about the brand’s shift in focus after going private...

7 Jun 202321min

Loyalty360 Loyalty Live | Chris Mills, Talon.One

Loyalty360 Loyalty Live | Chris Mills, Talon.One

Send a text Loyalty360's Mark Johnson interviews Chris Mills, Talon.One, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

6 Jun 202316min

Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention

Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention

Send a text Mark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Verizon Business Lifecycle & Retention at Verizon, about his upcoming awards presentation for B2B Customer Loyalty at the...

2 Jun 20234min

Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone

Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone

Send a text Mark Johnson, CEO of Loyalty360, spoke with Jessica Kearney, Assistant Vice President of Public Policy at Travelers, and Laura Richardson, Vice President of Customer Success at Cambridge M...

31 Mai 202329min

Loyalty360 Loyalty Live | Rob Purdy, CarltonOne

Loyalty360 Loyalty Live | Rob Purdy, CarltonOne

Send a text Loyalty360's Mark Johnson interviews Rob Purdy, CarltonOne, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

30 Mai 202318min

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

Send a text Mark Johnson, CEO of Loyalty360, spoke with Denise Jenkins, Vice President of Marketing Insights and Loyalty of UDF, about how the brand adjusts to changing customers, its revamped U-Drive...

24 Mai 202329min

Progressive: Living Up to the Founders’ Vision – and the Brand’s Name

Progressive: Living Up to the Founders’ Vision – and the Brand’s Name

Send a text Mark Johnson, CEO of Loyalty360, spoke with Linda Nelson, Process Consultant from Progressive, about keeping a loyalty program easy to understand, evolving and adapting to what customers w...

22 Mai 202317min

Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

Send a text Mark Johnson, CEO of Loyalty360, sat down with Carlo Savino, Vice President of eCommerce for North and Latin America at Lenovo, to discuss how MyLenovo Rewards developed in the last four y...

19 Mai 202323min

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