Hallmark Delivers Smiles To Crown Rewards Members

Hallmark Delivers Smiles To Crown Rewards Members

Send us Fan Mail Lindsey Roy is the Chief Marketing Officer at Hallmark, a $3.5 billion company that operates a diversified portfolio of businesses, including greeting cards, gift wrap, and related products, as well as the Crayola brand and three cable channels. Loyalty360 CEO Mark Johnson spoke with Roy about the customer engagement efforts at the brand and what new enhancements they have planned moving forward

Episoder(515)

#427: Leaders in Customer Loyalty: Brand Stories | How Applebee’s Date Night Pass is Redefining Romantic Dining

#427: Leaders in Customer Loyalty: Brand Stories | How Applebee’s Date Night Pass is Redefining Romantic Dining

Send us Fan Mail For many, Applebee’s is more than just your neighborhood bar and grill, it’s a place where lifelong memories are made. Whether it’s a first date, a post-game meal with teammates, or a...

13 Mar 202525min

#426: Leaders in Customer Loyalty: Industry Voices Featuring Mladen Vladic, Head of Products and Services for Loyalty at FIS

#426: Leaders in Customer Loyalty: Industry Voices Featuring Mladen Vladic, Head of Products and Services for Loyalty at FIS

Send us Fan Mail Loyalty programs are undergoing a transformation, driven by shifting consumer expectations, technological advancements, and an increased focus on delivering real value. As brands navi...

11 Mar 202529min

#425: Leaders in Customer Loyalty: Executive Spotlight featuring Aly Blawat, Senior Director of Customer Strategy at Blain’s Farm and Fleet

#425: Leaders in Customer Loyalty: Executive Spotlight featuring Aly Blawat, Senior Director of Customer Strategy at Blain’s Farm and Fleet

Send us Fan Mail Welcome to another Leaders in Customer Loyalty: Executive Spotlight, where we bring you insights from top executives driving innovation and excellence in customer engagement. Today, w...

8 Mar 202532min

#424: Setting Sail with Loyalty: How Cruises.com Rewards is Charting a New Course in Cruise Industry Engagement

#424: Setting Sail with Loyalty: How Cruises.com Rewards is Charting a New Course in Cruise Industry Engagement

Send us Fan Mail Cruises.com has unveiled Cruises.com Rewards, the cruise industry’s first points-based loyalty program, offering travelers the flexibility to earn and redeem points on any cruise book...

6 Mar 202517min

#423: Leaders in Customer Loyalty: Industry Voices Featuring Alexa Pak from Talon.One

#423: Leaders in Customer Loyalty: Industry Voices Featuring Alexa Pak from Talon.One

Send us Fan Mail As part of the Leaders in Customer Loyalty: Industry Voices series, we had the opportunity to speak with Alexa Pak, Customer Success Lead of EMEA at Talon.One. Pak brings extensive ex...

4 Mar 202515min

#422: Leaders in Customer Loyalty Executive Spotlight: Amy Barnett, Vice President of Digital Experience and Loyalty at Cracker Barrel

#422: Leaders in Customer Loyalty Executive Spotlight: Amy Barnett, Vice President of Digital Experience and Loyalty at Cracker Barrel

Send us Fan Mail In our first Executive Spotlight of the year Loyalty360 CEO Mark Johnson dives into an energizing conversation with Amy Barnett, the Vice President of Digital Experience and Loyalty a...

1 Mar 202540min

#421: Loyalty Beyond the Cart: How United Supermarkets Gamifies Wellness and Engagement

#421: Loyalty Beyond the Cart: How United Supermarkets Gamifies Wellness and Engagement

Send us Fan Mail Customer loyalty in the grocery industry is no longer just about discounts and rewards points. It is about creating meaningful connections and offering tangible value in ways that tru...

27 Feb 202530min

#420: Leaders in Customer Loyalty: Industry Voices: Don Smith, Chief Consulting Officer at Capillary

#420: Leaders in Customer Loyalty: Industry Voices: Don Smith, Chief Consulting Officer at Capillary

Send us Fan Mail Loyalty programs have evolved far beyond simple points and rewards. In an era where consumers expect hyper-personalized experiences and seamless omnichannel interactions, brands must ...

25 Feb 202536min

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