Loyalty Live - Guy Cierzan, ICF Next

Loyalty Live - Guy Cierzan, ICF Next

Send us Fan Mail Loyalty360's Mark Johnson interviews Guy Cierzan, ICF Next to discuss the trends in customer loyalty and customer experience, with a focus on current trends in customer loyalty fraud and gaming.

Episoder(521)

#505: Leaders in Customer Loyalty: Brand Stories | Hilton Builds Loyalty Through Flexibility, Recognition, and Human-Centered Travel

#505: Leaders in Customer Loyalty: Brand Stories | Hilton Builds Loyalty Through Flexibility, Recognition, and Human-Centered Travel

Send us Fan Mail For more than a century, Hilton has been shaping how people experience hospitality. Today, the company spans 26 brands, 9,000 properties, and 141 countries and territories, yet its lo...

29 Jan 33min

#504: Leaders in Customer Loyalty: Supplier Voices | How Phaedon Sees Loyalty Evolving from Programs to Personal Systems in 2026

#504: Leaders in Customer Loyalty: Supplier Voices | How Phaedon Sees Loyalty Evolving from Programs to Personal Systems in 2026

Send us Fan Mail As loyalty leaders look toward 2026, the conversation is shifting away from feature sets and toward fundamentals: trust, relevance, and human connection. While artificial intelligence...

27 Jan 36min

#503: Leaders in Customer Loyalty: Brand Stories | Papa Murphy’s “Take and Bake” Pizza Reinvents Customer Engagement & Loyalty

#503: Leaders in Customer Loyalty: Brand Stories | Papa Murphy’s “Take and Bake” Pizza Reinvents Customer Engagement & Loyalty

Send us Fan Mail Papa Murphy’s has sliced out a unique position in the crowded pizza category with a simple yet transformative idea: pizzas made fresh in-store, taken home, and baked by the customer. ...

22 Jan 33min

#502: Leaders in Customer Loyalty: Supplier Voices | Capillary on Loyalty Trends Shaping 2026

#502: Leaders in Customer Loyalty: Supplier Voices | Capillary on Loyalty Trends Shaping 2026

Send us Fan Mail Loyalty programs aren’t failing because they lack features: they’re failing because customers don’t feel value fast enough. As consumer budgets tighten and expectations accelerate, pa...

20 Jan 30min

#501: Leaders in Customer Loyalty: Brand Stories | CAVA Blends Bold Mediterranean Flavors with Experience, Innovation, and Outstanding Service

#501: Leaders in Customer Loyalty: Brand Stories | CAVA Blends Bold Mediterranean Flavors with Experience, Innovation, and Outstanding Service

Send us Fan Mail As one of the fastest-growing fast-casual brands, Mediterranean eatery, CAVA, was founded in 2010 as a full-service restaurant. The company’s goal is to make delicious food that custo...

15 Jan 27min

#500: Leaders in Customer Loyalty: Industry Voices | Bounteous on the Shifts Redefining Customer Loyalty

#500: Leaders in Customer Loyalty: Industry Voices | Bounteous on the Shifts Redefining Customer Loyalty

Send us Fan Mail As brands enter 2026, loyalty strategies are being reshaped by economic pressure, rapidly shifting consumer expectations, and the accelerating role of technology. Rising costs, tighte...

13 Jan 28min

#499: Leaders in Customer Loyalty: Brand Story | A Century of the Crave: White Castle's Recipe for Retaining Loyal Fans for 105 Years

#499: Leaders in Customer Loyalty: Brand Story | A Century of the Crave: White Castle's Recipe for Retaining Loyal Fans for 105 Years

Send us Fan Mail White Castle’s loyal fan base has kept America’s “first fast-food hamburger chain” in business for nearly 105 years. What makes this brand still appeal to consumers and continue to ex...

8 Jan 26min

#498: Leaders in Customer Loyalty: Industry Voices | Inside Kobie’s Perspective on the Forces Shaping Loyalty in 2026

#498: Leaders in Customer Loyalty: Industry Voices | Inside Kobie’s Perspective on the Forces Shaping Loyalty in 2026

Send us Fan Mail As brands look ahead to 2026, loyalty programs are evolving beyond transactions toward deeper emotional connection, relevance, and trust. Shifting consumer expectations and broader un...

6 Jan 26min

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