Customers Flip Over IHOP Loyalty Program

Customers Flip Over IHOP Loyalty Program

Send us Fan Mail Nathan Casey is the Executive Director, CRM, Loyalty, Digital at IHOP, a chain of casual restaurants founded in Toluca Lake, Los Angeles, California, made famous for its imaginative pancake creations. Loyalty360 CEO Mark Johnson met with Nathan Casey to discuss the brand's first loyalty program, the International Bank of Pancakes, and how changes in the dining landscape have impacted brand loyalty.

Episoder(516)

Chris Johnson, CEO, Classic Cinemas

Chris Johnson, CEO, Classic Cinemas

Send us Fan Mail A favorite pastime for many, movie-going has always been an easy and entertaining way to get away from the real world – even if it is just for a few hours. Guests can sit back, take i...

29 Jul 202028min

Johannes Ariens, CEO and Co-Founder, LOGE

Johannes Ariens, CEO and Co-Founder, LOGE

Send us Fan Mail Roughly half of the U.S. population — or more than 145 million people — say they participate in an outdoor activity each year, with about 18 percent saying running, jogging, or trail ...

28 Jul 202026min

Loyalty Live Session | Don Smith, Chief Strategy and Analytics Officer, Brierley

Loyalty Live Session | Don Smith, Chief Strategy and Analytics Officer, Brierley

Send us Fan Mail Loyalty360 Loyalty Live Interview: Don Smith, Chief Strategy and Analytics Officer from Brierley, talks with Loyalty360's Mark Johnson about customer loyalty/CX trends and the changin...

27 Jul 202026min

Loyalty360 Webinar | The Rise of Premium Loyalty - What Do Your Customers Expect in 2020?

Loyalty360 Webinar | The Rise of Premium Loyalty - What Do Your Customers Expect in 2020?

Send us Fan Mail Two-thirds of consumers say their loyalty is more difficult to maintain than ever before. With unlimited choices at your customers’ fingertips, earning loyalty – and revenue – today t...

17 Jul 202055min

Zipporah Allen, VP of Digital Customer Experiences, Taco Bell

Zipporah Allen, VP of Digital Customer Experiences, Taco Bell

Send us Fan Mail Great news for all of the taco lovers, "Taco Tuesday" fanatics, and those late-night Fourthmeal runners! Taco Bell has announced it is rolling out a brand-new loyalty program to bette...

15 Jul 202015min

Loyalty Live Session | Richard Jones, CMO, Cheetah Digital

Loyalty Live Session | Richard Jones, CMO, Cheetah Digital

Send us Fan Mail Loyalty360 Loyalty Live Interview: Richard Jones, CMO of Cheetah Digital to discuss his views on the current customer loyalty landscape and loyalty programs. Cheetah Digital is a cro...

14 Jul 202036min

Bill Tine, VP of Marketing, King Arthur Flour

Bill Tine, VP of Marketing, King Arthur Flour

Send us Fan Mail Over the last few months, have you found yourself asking "what is a Sourdough starter," "why did my cookies crumble," or "what can I bake with these ingredients in my pantry"? Well, g...

10 Jul 202023min

Kyle Ferguson, CEO, Confirmit

Kyle Ferguson, CEO, Confirmit

Send us Fan Mail As a well-known solution provider for customer/employee experience and market research, Confirmit continually works to be a true and trusted partner for its clients. Many brands are h...

9 Jul 202024min

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