Loyalty360 Webinar | The 3 Steps to Future-Proof Your Customer Loyalty Strategy
Send us a text How does your loyalty program continue to stay relevant and valuable to consumers as they evolve buying behaviors in this changing landscape? The answer: by implementing a data-led, customer-centric strategy, you’ll find actionable insights using the customer and loyalty data you are collecting today. Join us in this webinar to learn how to leverage data to improve your understanding of customers and use AI and machine learning to optimize personalized marketing offers. Learn ...
28 Aug 202048min
Lisa Erickson, Senior Director of CRM and Loyalty, Sleep Number
Send us a text While Sleep Number’s mission to help everyone in the world sleep better may seem like a dream, it is anything but. In fact, the company doesn’t think of itself as just a mattress retailer, but a health and wellness company, since sleep is as important to one’s health as diet and exercise. “Over the last 10 years or so, we have become a strong innovation company,” says Lisa Erickson, senior director of CRM and Loyalty at Sleep Number. “We offer the only bed where all you h...
26 Aug 202020min
Mats Winter, Director of Product, Air Canada
Send us a text After decades of taking the brunt of consumer complaints, air travel in North America reached a record high in satisfaction surveys in 2019. J.D. Power says traveler’s satisfaction with their flying experience hit a record in 2018, and yet jumped even further in 2019. The survey says newer planes, better ticket value and improved customer touchpoints have made flying a much better experience than ever before, and airlines such as Air Canada are working harder to improve on the...
25 Aug 202025min
Loyalty Live Session | David VanWiggeren, CEO, DropTank
Send us a text David VanWiggeren, CEO, DropTank, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here are questions that Mark posed to David: • How do you define customer loyalty and what does customer loyalty mean to your organization? • What is the biggest challenge or opportunity you see in customer loyalty today? • What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why? • What is a bran...
24 Aug 202032min
Paige Schaffer, CEO, Global Identity and Cyber Protection, Generali Global Assistance
Send us a text Consumers are spending more time online, and with an increase in sharing and shopping comes an increased risk for potential issues related to a customer’s personal information. This is where Generali Global Assistance and its Global Identity and Cyber Protection business unit comes in. Founded in 1963, Generali Global Assistance has been a leader in the assistance industry for over 50 years and continues to provide its customers and partners peace of mind and assistance in the ...
20 Aug 202020min
David Sykes, Head of U.S., Klarna
Send us a text David Sykes, who heads global payments provider Klarna’s U.S and North America operations, talks with Loyalty360’s Mark Johnson about Klarna’s launch of its first loyalty program, Vibe. The members can receive rewards for all purchases they make directly through the Klarna app, no matter what store they are purchasing from. Klarna has 4,200 retail partners in the U.S — including H&M, Sephora, The North Face, Timberland and Abercrombie & Fitch — and their global network ...
19 Aug 202034min
Loyalty Live Session | Matt Kates, CMO, Prizelogic
Send us a text Loyalty360 Loyalty Live Interview: Matt Kates, CMO, Prizelogic, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Mark asked Matt to touch on a few topics during their discussion: • Talk about a brand that’s doing a great job of creating customer loyalty and why? • COVID-19 has had a big impact on brand’s marketing strategies this year. What are your clients asking of you right now and how has that changed from what they were...
18 Aug 202028min
Loyalty Live Session | Emil Sarkissian, CEO, Loyalty Methods
Send us a text Loyalty360 Loyalty Live Interview: Emil Sarkissian, CEO, Loyalty Methods and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here are some of the topics that we posed to Emil: -What is the biggest challenge or opportunity you see in customer loyalty today? -What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why? -What is a brand (or a few) you are most loyal to and why? -How have...
18 Aug 202029min
