Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience

Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience

Send a text By studying customer behavior, The Coffee Bean and Tea Leaf noticed the impact its baristas and brew crew had on building customer relationships and improving loyalty. Leveraging this insight, the brand is focusing their personalization efforts at the store-level. As part of this focus, The Coffee Bean and Tea Leaf recently launched their newest customer loyalty initiative — Discovery Pass. The program helps new Coffee Bean Rewards members try more menu products with discounts spr...

Episoder(512)

Cinnabon Looks to Brighter Days on the Horizon

Cinnabon Looks to Brighter Days on the Horizon

Send a text Kendall Ware is the Chief Brand Officer for Cinnabon, the market leader among cinnamon bakeries with over 1,200 franchise locations worldwide, and Carvel, a leading provider of premium sof...

2 Nov 202124min

Best Western Allows Best Loyalty Customers to “Choose Your Own Adventure”

Best Western Allows Best Loyalty Customers to “Choose Your Own Adventure”

Send a text Jay Hubbs is the Vice President of Advertising, Marketing, Innovation and Analytics at Best Western Hotels and Resorts, a worldwide hotel chain with over 4,700 establishments. Loyalty360 C...

1 Nov 202122min

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Send a text Loyalty360's Mark Johnson interviews Zsuzsa Kecsmar, Antavo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

27 Okt 202124min

CVS Puts “Extra Care” Into Established Loyalty Program

CVS Puts “Extra Care” Into Established Loyalty Program

Send a text Michele Driscoll is Vice President of Customer Engagement, Loyalty, Personalization and Promotions at CVS Health, parent company of CVS Pharmacy, an innovative health solutions retail phar...

25 Okt 202124min

For Mister Car Wash Loyalty Program, Consistency is Key

For Mister Car Wash Loyalty Program, Consistency is Key

Send a text Mayra Chimienti is the Vice President of Operation Services at Mister Car Wash, the largest car wash company in the United States that is home to over 350 locations across 21 states. Loyal...

22 Okt 202116min

Loyalty Live - Gabriele Giancola, Qiibee

Loyalty Live - Gabriele Giancola, Qiibee

Send a text Loyalty360's Mark Johnson interviews Gabriele Giancola, Qiibee to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

19 Okt 202122min

Does Del Taco Have a Loyalty Program? ‘Del Yeah!’ They Do

Does Del Taco Have a Loyalty Program? ‘Del Yeah!’ They Do

Send a text Erin Levzow is the Vice President of Marketing Technology for Del Taco, an American-Mexican fast food chain with over 600 locations that specializes in a combination of traditional Mexican...

19 Okt 202118min

Author Emmanuel Probst Says Simple Brand Hacks Can Deliver Meaning on a Limited Budget

Author Emmanuel Probst Says Simple Brand Hacks Can Deliver Meaning on a Limited Budget

Send a text Dr. Probst is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning from PowerHouse Books, distributed through Simon & Schuster. He recently spoke with...

13 Okt 202125min

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