Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty

Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty

Send a text Mark Johnson, CEO of Loyalty360, spoke with Erin Corrigan, Director of Digital Marketing for Donatos, about the Donatos Rewards program, the brands’ customer loyalty efforts, and how it uses emotional loyalty and personalization to drive engagement with the program.

Episoder(513)

Signia Aspire: Prioritizing Meaningful Relationships with B2B Customers Produce Loyal Program Members

Signia Aspire: Prioritizing Meaningful Relationships with B2B Customers Produce Loyal Program Members

Send a text Signia is one of the 14 brands under the WS Audiology (WSA) umbrella. Formed in 2019 through the merger of Sivantos and Widex, WSA is a global hearing aid manufacturer, with its headquarte...

14 Aug 202321min

Tractor Supply Company: Building Strong Customer Loyalty with a Devoted Rural Demographic

Tractor Supply Company: Building Strong Customer Loyalty with a Devoted Rural Demographic

Send a text Founded first as a mail-order tractor parts business in 1938 by Charles E. Schmidt, Sr., Tractor Supply Company opened its first retail store in Minot, ND in the following year. Ever since...

9 Aug 202326min

Loyalty360 Loyalty Live | Oliver Page and Adrian Trzaskus, Deloitte

Loyalty360 Loyalty Live | Oliver Page and Adrian Trzaskus, Deloitte

Send a text Deloitte has built a multi-functional business for over 100 years, primarily focusing on consulting, tax, and audit assistance. With a global presence of over 400,000 employees, the organi...

8 Aug 202319min

Connecting with Community: How the e.l.f. Cosmetics’ Beauty Squad Disrupts Industry Norms and Shapes Culture

Connecting with Community: How the e.l.f. Cosmetics’ Beauty Squad Disrupts Industry Norms and Shapes Culture

Send a text Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip, and face. They make high-quality, prestige-inspired cosmetics and skin care products at an extraordin...

4 Aug 202319min

Men’s Wearhouse: Leveraging Decades of Experience, Innovating To Engage the Next Generation of Loyal Customers

Men’s Wearhouse: Leveraging Decades of Experience, Innovating To Engage the Next Generation of Loyal Customers

Send a text Men’s Wearhouse was founded in 1973 in Houston, TX, by George Zimmer. With a background in men’s clothing, Zimmer grew the business — organically and through a series of acquisitions. Most...

2 Aug 202326min

Cinergy: Bringing Customers Back to the Cinema with a Rewards Program Moviegoers Want

Cinergy: Bringing Customers Back to the Cinema with a Rewards Program Moviegoers Want

Send a text Mark Johnson, CEO of Loyalty360, spoke with Carrie Cohen, Marketing Loyalty & Analytics Manager at Cinergy, about how the Cinergy Elite loyalty plan works, incentivizing certain behaviors,...

31 Jul 202310min

Loyalty360 Loyalty Live | Eric Dean, Banyan

Loyalty360 Loyalty Live | Eric Dean, Banyan

Send a text Loyalty360's Mark Johnson interviews Eric Dean, Banyan, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

25 Jul 202318min

Wow Bao: From the Kitchen to the Virtual Space, Wow Bao Delivers Deliciousness to Loyal Customers

Wow Bao: From the Kitchen to the Virtual Space, Wow Bao Delivers Deliciousness to Loyal Customers

Send a text Wow Bao was founded in 2003 by Lettuce Entertain You Enterprises (LEYE) — a privately held restaurant group founded in 1971. Since its inception, about 250 concepts have been created, and ...

24 Jul 202324min

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