Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty

Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty

Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Erin Corrigan, Director of Digital Marketing for Donatos, about the Donatos Rewards program, the brands’ customer loyalty efforts, and how it uses emotional loyalty and personalization to drive engagement with the program.

Episoder(521)

Casey’s Delivering ‘Summer of Freedom’ for Loyalty Members

Casey’s Delivering ‘Summer of Freedom’ for Loyalty Members

Send us Fan Mail Katie Petru is the Director of Communications and Community, and Mike Templeton is the Director of Loyalty and Digital Marketing at Casey’s, which has more than 2,300 convenience stor...

7 Jun 202132min

Loyalty Live with David Andreadakis, CIO, Kobie

Loyalty Live with David Andreadakis, CIO, Kobie

Send us Fan Mail Loyalty360's Mark Johnson interviews Dave Andreadakis, Chief Innovation Officer at Kobie Marketing to discuss the trends in customer loyalty and customer experience, and the changing ...

4 Jun 202131min

Red Lobster Loyalty Program Uses Roadmap to Build Members and Trust

Red Lobster Loyalty Program Uses Roadmap to Build Members and Trust

Send us Fan Mail Lillian Murphy is the Vice President of Customer Experience and Loyalty at Red Lobster, the world's largest seafood restaurant company with over 700 locations. Loyalty360 CEO Mark Joh...

2 Jun 202141min

Loyalty360 Loyalty Live - with Ned Moore, Clutch

Loyalty360 Loyalty Live - with Ned Moore, Clutch

Send us Fan Mail Loyalty360's Mark Johnson interviews Ned Moore, Clutch to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts spea...

1 Jun 202117min

Chicken Salad Chick’s “Female First” Loyalty Approach Grows Brand

Chicken Salad Chick’s “Female First” Loyalty Approach Grows Brand

Send us Fan Mail Loyalty360's Mark Johnson interviews Tom Car, Chief Marketing Officer of Chicken Salad Chick. Tom Carr says there are still some business associates who are surprised that a restaura...

1 Jun 202135min

For Jersey Mike’s Subs, Technology Keeps Rewards Running

For Jersey Mike’s Subs, Technology Keeps Rewards Running

Send us Fan Mail Rich Hope is the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., one of the nation’s leading sub sandwich franchises with more than 2,500 locations open and in deve...

26 Mai 202129min

Loyalty360 Loyalty Live - with Tyler Baesman and Rachel Iannarino, Baesman

Loyalty360 Loyalty Live - with Tyler Baesman and Rachel Iannarino, Baesman

Send us Fan Mail Loyalty360's Mark Johnson interviews Tyler Baesman and Rachel Iannarino, Baesman to discuss the trends in customer loyalty and customer experience, and the changing industry landscape...

25 Mai 202121min

Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

Send us Fan Mail Sachin Shroff is the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop shop for all things arts and crafts across North America with more than 1,200 ...

25 Mai 202126min

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